The article explores the origins of Supreme, detailing its impact on skate culture and the fashion resale market since its launch in 1994. Peter Bici, one of the original team members, recalls his first impression of the store as revolutionary and modern. Through collaborations with brands like Nike and Comme des Garçons, Supreme has evolved into a multibillion-dollar phenomenon. The brand's influence is evident in the endorsements and high-profile usage by athletes and celebrities, showcasing its cultural significance and the loyalty of the skate community that helped establish it.
"I walked in and I was just like, 'Whoa.' This is a state-of-the-art, modern skateboard shop," Bici said in ESPN Films' "Empire Skate."
"We were the rotten apple. We were the cool kids ..." Alex Corporan, an original member of Supreme, told ESPN.
From Nike to Comme des Garçons, Supreme kick-flipped the concept of brands collaborating and reached unseen heights.
This is a sick. Nobody knew it back then, but the earliest skaters at Supreme marked the beginning of a multibillion-dollar business.
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