Live-stream shopping is emerging as a significant trend in online retail. Experts, including Julie Haleluk from Amazon and Luis Pedro Martinez from EssenceMediacom UK, emphasize its potential to engage Gen Z consumers. They highlight how brands can benefit from this interactive shopping experience, showcasing real-time product demonstrations, influencer-led tutorials, and community interaction. Despite its growing popularity, challenges remain in fully capitalizing on live-stream shopping in the UK market, necessitating innovative approaches to enhance consumer trust and engagement.
"Advertisers are seeing success when they integrate live shopping into broader full-funnel marketing strategies. By tapping into creators and hosts who can connect with customers..."
"Live shopping offers brands an immersive way to connect with customers, combining storytelling, social interactivity, and the ability to shop in real-time."
Collection
[
|
...
]