#creator-led-marketing

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#tiktok-shop #product-innovation #gen-z-engagement #discovery-led-commerce #beauty-retail #vaseline
fromwww.marketingdive.com
2 weeks ago

PepsiCo's first creator-led product launch reimagines chips for Gen Z

Flavor Swap is a campaign full of 'firsts.' The first time we've remixed these iconic flavors onto unexpected chips. The first time we teamed up with some of today's biggest tastemakers to help us launch and put their own spin on PepsiCo's legendary brands. The first time we've executed a truly social-first campaign to debut an iconic flavor drop, said Chris Bellinger, chief creative officer at PepsiCo Foods U.S., in a statement.
Food & drink
E-Commerce
fromThe Business of Fashion
1 month ago

The New Beauty Discovery Journey on TikTok Shop

Discovery-led commerce on TikTok Shop compresses the purchase funnel, demanding creator-led strategies, precise product positioning, and cross-channel measurement to convert viewers into buyers.
Marketing
fromMarketing Dive
3 months ago

Inside Vaseline's social-first, innovation-led marketing playbook

Vaseline achieved sustained growth and billion-dollar scale by combining product innovation with creator-led, social-first marketing and culturally-rooted partnerships.
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