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fromThe Business of Fashion
3 weeks ago
Social media marketing

Inside Unilever's Plan to Make Vaseline TikTok Famous

Vaseline's viral TikTok life-hacks prompted Unilever to validate user claims and shift significant advertising spend toward content creators and social listening.
fromwww.theguardian.com
4 weeks ago
Marketing

Social listening': Unilever seeks to capitalise on Vaseline's TikTok moment

Vaseline’s TikTok-driven resurgence led Unilever to prioritize content creators and social listening, shifting major ad spend from traditional media to social media.
more#tiktok
fromMarketing Dive
2 months ago

Inside Vaseline's social-first, innovation-led marketing playbook

It has been on a remarkable journey, pioneering the kind of desire at scale thinking we want now to replicate across all our brands,
Marketing
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