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fromHarvard Business Review
1 month ago

How AI Assessment Tools Affect Job Candidates' Behavior

According to the World Economic Forum, more than 90% of employers use automated systems to filter or rank job applications, and 88% of companies already employ some form of AI for initial candidate screening.
Artificial intelligence
Marketing
fromSocial Media Today
1 month ago

Unilever Debuts AI-Driven Design Unit To Wean Brands off TV-First Model

Unilever has launched Sketch Pro, an in-house graphic design center using generative AI to enhance speed and adaptability in marketing production.
E-Commerce
fromMarketing Dive
1 month ago

Unilever debuts AI-driven design unit to wean brands off TV-first model

Unilever accelerates home care production with in-house graphic design center using generative AI.
fromFast Company
2 months ago

Legacy companies with rich data are transformed by AI

AI is reshaping every industry, but the companies that will be the most successful are the ones that know how to adapt, learn, and build on what they already know.
Artificial intelligence
fromRetail Dive
2 months ago

Unilever acquires Dr. Squatch, valuing brand's viral marketing to Gen Z men

Unilever's acquisition of Dr. Squatch reflects its strategy to strengthen its portfolio with premium brands and expand into the fast-growing mens' grooming market.
Growth hacking
#influencer-marketing
fromAdweek
3 months ago
Social media marketing

TRESemme's Paige DeSorbo Collab Gives Unilever's Influencer-First Strategy a Glossy Start

Social media marketing
fromAdweek
3 months ago

TRESemme's Paige DeSorbo Collab Gives Unilever's Influencer-First Strategy a Glossy Start

Unilever is significantly investing in influencer marketing, aiming for high ROI through strategic partnerships.
more#influencer-marketing
Marketing tech
fromAdweek
3 months ago

Unilever's Data-Driven, Social-First Future With Ryu Yokoi

CPG marketing is rapidly evolving due to AI advancements, retail media strategies, and heightened consumer expectations.
Marketing
fromFast Company
3 months ago

Exclusive: Lipton's new brand wants to be everyone's cup of tea

Lipton is revitalizing its brand identity to maintain relevance amid competition and evolving market dynamics.
Boston Bruins
fromNew York Post
4 months ago

Unilever threatens to pull funding for Ben & Jerry's Foundation as progressive battle escalates: report

Unilever threatens funding withdrawal from Ben & Jerry's Foundation over its progressive activism and recent legal disputes.
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