#unilever

#unilever

Hellmann's is using shoppable CTV ad units on Roku for the first time after the Super Bowl, enhancing consumer engagement and immediate purchasing.

The strategy aims to extend the campaign's reach beyond game day, making use of celebrity star power for ongoing consumer interaction.

World leaders are negotiating a global plastics treaty to address pollution from single-use plastics, particularly focusing on problematic items like sachets and textiles.

Ben & Jerry's lawsuit against Unilever challenges the company's efforts to silence their advocacy for Palestinian rights.

Interpublic Group (IPG) was named Holding Company of the Year at The Drum Awards Festival 2024 for excellence across multiple award categories.

Unilever has resolved its legal disputes with X, indicating a stable partnership moving forward in advertising.

Unilever was dropped from X's lawsuit amid ongoing tensions in the advertising sector, hinting at possible reconciliation efforts.

Unilever is cautiously increasing its gaming investments while assessing the potential for profit from this sector.

Unilever's media assignments reflect a push towards local market decision-making rather than centralization, contradicting past trends of simplifying agency rosters.

Unilever extends IT partnership with Accenture to harness generative AI for increased efficiency and agility across its operations.

Greenpeace activists protested against Unilever's plastic use, leading to 18 arrests, demanding the company phase out single-use plastics within ten years.

Popsicle Jolly Rancher Single-Serve Pops recalled due to undeclared milk, causing allergic reactions.

Unilever defends ongoing price rises despite 17% profit increase.

Lynx (Axe) ads by Lola-MullenLowe use dark humor to promote fragrance attraction, departing from traditional advertising approaches.

Unilever's Persil is modernizing its laundry marketing with a new product, Wonder Wash, to appeal to a wider audience.

Leena Nair, former HR executive at Unilever, became CEO of Chanel in 2021, focusing on social consciousness and employee well-being.

Nair increased diversity at Unilever and is pushing Chanel to make environmentally and socially responsible commitments.

Unilever's vast reach is established through marketing and brand awareness.

Unilever launches a Digital Marketing Analyst certificate program to help students build job-ready skills.