Unilever has launched Sketch Pro, an in-house graphic design center designed to enhance the speed of production for its home care brands. Partnering with IPG Studios, Sketch Pro aims to deliver content three times faster, converting concepts into consumer-testing material within two hours. This initiative supports the transition from traditional TV marketing to a social-first strategy, as younger consumers increasingly engage on social media rather than television. By leveraging various AI platforms, Sketch Pro serves brands like Persil/Omo and Domestos, focusing on quick reactions to cultural moments and trends.
Sketch Pro is designed to accelerate production speed for Unilever's home care brands by using generative AI, allowing them to create consumer-ready content in two hours.
Unilever's home care brands, such as Persil/Omo and Domestos, are shifting from traditional TV marketing to a social-first model due to changing consumer behaviors.
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