Unilever, a century-old consumer goods giant, is evolving its research and development through the integration of artificial intelligence (AI). As the company combines its historical data with AI, it is learning to adapt and innovate in line with modern consumer expectations, sustainability efforts, and technological advancements. The success lies not just in adopting AI but employing institutional memory and extensive consumer insights, which could transform their operational framework and product development processes fundamentally.
AI is reshaping every industry, but the companies that will be the most successful are the ones that know how to adapt, learn, and build on what they already know.
AI is not just a new tool in our labs, it is a new way of thinking. And for a company with a century's worth of scientific data, that is a game-changer.
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