#beauty-retail

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#e-commerce #social-media #ai-chatbots #social-commerce #department-stores #shoppable-livestream #twitch
E-Commerce
fromABC News
4 hours ago

Department stores try to distinguish themselves as beauty lovers turn to TikTok and Amazon

Consumers use social media and AI chatbots for beauty research and buy online, weakening department stores' role as beauty advisors.
E-Commerce
fromeuronews
4 hours ago

Department stores fight TikTok and Amazon for beauty shoppers

Consumers increasingly research and buy beauty products online using social media and AI chatbots, undermining department store beauty counters and boosting e-commerce competitors.
fromRetail Dive
2 months ago

E.l.f. Cosmetics first to test Twitch's new livestream shopping ads

E.l.f. Cosmetics wants to inject more performance into its Twitch advertising with the new in-stream shoppable integration. The capability is powered by Amazon Ads, allowing E.l.f. to draw on the e-commerce giant's troves of retail media data to better target and measure campaigns. The timing aligns with the gear up to the holiday season, a critical sales window for retail brands.
E-Commerce
E-Commerce
fromWWD
2 months ago

How Key Beauty Shopper Behaviors Are Changing - and How to Evolve With Them

Online sales now exceed 50% of the beauty market, Amazon and omnichannel convergence are driving growth, and prestige–mass boundaries are disappearing.
Social media marketing
fromForbes
7 months ago

Beauty's New Frontier: Social Commerce And The Future Of Retail

Social commerce is revolutionizing beauty retail, with projected US sales reaching $80 billion by 2025, transforming how consumers engage with products.
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