Beauty's New Frontier: Social Commerce And The Future Of Retail
Social commerce is revolutionizing beauty retail, with projected US sales reaching $80 billion by 2025, transforming how consumers engage with products.
How Sephora became a retail juggernaut at the forefront of beauty's biggest trends
Sephora innovated with a self-service concept that invited customers to engage directly with products, a shift from the traditional department store model that restricted interaction.