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fromRetail Dive
1 week ago

E.l.f. Cosmetics first to test Twitch's new livestream shopping ads

E.l.f. Cosmetics wants to inject more performance into its Twitch advertising with the new in-stream shoppable integration. The capability is powered by Amazon Ads, allowing E.l.f. to draw on the e-commerce giant's troves of retail media data to better target and measure campaigns. The timing aligns with the gear up to the holiday season, a critical sales window for retail brands.
E-Commerce
E-Commerce
fromWWD
2 weeks ago

How Key Beauty Shopper Behaviors Are Changing - and How to Evolve With Them

Online sales now exceed 50% of the beauty market, Amazon and omnichannel convergence are driving growth, and prestige–mass boundaries are disappearing.
Social media marketing
fromForbes
5 months ago

Beauty's New Frontier: Social Commerce And The Future Of Retail

Social commerce is revolutionizing beauty retail, with projected US sales reaching $80 billion by 2025, transforming how consumers engage with products.
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