"It is shoppers like Quinn Kelsey who keep department store executives up at night. The 38-year-old Denver resident gets makeup ideas from TikTok videos and other social media content, not from beauty counter salespeople. She uses an AI chatbot to get product recommendations that fit her budget and to see how a specific foundation or lipstick would look on her. When she buys, it is usually from Amazon."
"Once the ultimate beauty destination, department stores lost sales and their authority as skincare and makeup trendsetters starting in the late 1990s. That was when the growth of Sephora and Ulta Beauty made shopping for cosmetics more playful and self-service. But fast-changing consumer preferences have retailers of all types racing to outdo one another for a slice of the $129 billion (€110bn) US beauty and personal care market."
Holiday shopping has shifted from crowded department stores to online and at-home purchasing. Many consumers now learn about makeup and skincare from social media influencers, brand founders, dermatologists, and AI chatbots rather than in-store beauty advisors. Shoppers use platforms like TikTok and Instagram for product ideas and use e-commerce marketplaces such as Amazon to complete purchases. Specialty retailers like Sephora and Ulta previously disrupted department stores by promoting playful, self-service cosmetics shopping. Rapidly changing preferences and the convenience of online discovery and buying have intensified competition across retailers for a share of the $129 billion US beauty and personal care market.
Read at euronews
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