"NIQ director of bev-alc thought leadership Kaleigh Theriault and CGA bev-alc vertical director Drew Hummel will unpack how pricing, innovation and consumer occasions collide at Brewbound Live 2025. Their presentation will offer insights for leaders of emerging and established bev-alc brands to find success at retail. Theriault and Hummel will explore how the beverage-alcohol industry's increasingly conflicting trends - premiumization and private label; non-alc and high ABV;"
"Brewbound Live takes place December 10-11 at the Marina del Rey Marriott in Los Angeles, California. Tickets are available now for the gathering of founders, entrepreneurs, sales leaders, marketers, c-suite executives, retailers, distributors and suppliers from across the industry. The 2025 speaker roster includes: Rebecca Dye Yonushonis, CMO, New Belgium Brewing; Leah Wong Ashburn, owner and CEO, Highland Brewing; Bourcard Nesin, analyst beverages, Rabobank; Rudy Kellner, co-founder and CEO, pFriem Family Brewers; Nick Firestone, CEO, Firestone Walker;"
A dialed-in strategy enables smaller beverage-alcohol brands to thrive by aligning pricing, product innovation and consumer-occasion targeting to meet shifting retail dynamics. Premiumization and private-label growth are driving divergent pricing pressures, while non-alcoholic innovation and high-ABV offerings compete for consumer attention. Generation Z’s mindful consumption and Baby Boomers’ loyalty create differing occasion needs across on-premise and off-premise channels. Targeted merchandising, occasion-driven marketing and portfolio clarity help brands capture share amid these conflicts. The event convenes industry founders, executives, retailers, distributors and suppliers to exchange strategic and tactical approaches for emerging and established brands.
Read at www.brewbound.com
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