#pricing-strategy

#pricing-strategy

What makes these myths dangerous isn't their persistence, it's how we rationalize them. We tell ourselves they're based on data. (A survey from 2018? Please.) We cite competitor behavior. We assume it's "just the way things are." And then we design strategies, products and entire business models around them. But these myths are born from perceptions. Not facts. Not insights. Just patterns we've gotten used to seeing and explaining away.

Entering or expanding within the UK market requires understanding local business dynamics, as it presents both challenges and opportunities for growth.

Charging players $80 for a game runs an incredible risk in today's economy.

American Airlines' CEO Robert Isom criticized AI in airfares for potentially misleading travelers, emphasizing the need for consumer trust. He stated, "This is not about bait and switch. This is not about tricking."

Research suggests diners spend more freely when prices are listed without currency symbols - possibly because the visual cue of a dollar sign reminds people they're parting with money.

On July 23, T-Mobile will officially launch its Starlink satellite service, allowing any mobile phone user, including AT&T and Verizon customers, to send SMS and MMS messages.

The price of Coca-Cola was famously fixed at a nickel between 1886 and 1959, allowing the brand to embed itself into American consumer culture.

We said we were going to go 'all-in' on a new pricing strategy and we are delivering with our five-year price lock and our new everyday price plans. Now all our Xfinity internet packages are built on simplicity and transparency - no hidden fees, no confusion - just the best, most reliable and secure WiFi that sets a new standard for the ultimate connected experience.

The Nothing Headphone (1) is expected to launch on July 1, debuting alongside the Phone (3), with a competitive pricing strategy across regions.

PUSH Industries has announced significant price drops across several existing products, aiming to increase demand and expand its customer base while introducing the new U.S.-made VT/X shock.

"I always work with the intent and hope that a customer always feels they got the better end of the deal no matter what they pay."

In April 2025, Windsurf revamped its pricing, significantly increasing free credits and offering unlimited features to boost developer experimentation and exploration.

when you’re freelancing, it’s easy to get caught up in being busy... The problem is, you lose track of time, achievements and small wins.

The company has reduced the OnePlus Watch 3 price to $349.99 after initially launching it at $499.99, aiming to boost sluggish sales.

The ongoing trade scenario is forcing sellers to reconsider their advertising and pricing strategies fundamentally, shifting sourcing patterns to adapt to tariff pressures.

When asked about the game's high price, Nintendo's Bill Trinen suggested that the value would become clear as more details were revealed about the game.

You claimed price increases were due to unavoidable cost hikes, yet your expanding presence and multiple new locations suggest financial health and stability.