"McDonald's introduced the Extra Value Meals program in September 2025, featuring items under $3, alongside a $4 breakfast meal deal. The Value Meals have been so successful that corporate support to franchisees is expected to come in below the initial estimate of approximately $35 million."
"We've accomplished our goal of growing share with low-income consumers and improving value and affordability scores,"
"The meals continue to drive incremental traffic and sales even after direct financial support ended in March. McDonald's value menu is adding value to franchisees. QSR Magazine reports that the burger giant's U.S. same-store sales rose 3.9 percent in Q1, maintaining market share and outperforming competitors while much of the quick-service industry navigates soft traffic trends."
McDonald’s U.S. same-store sales rose 3.9% in Q1, helping maintain market share and outperform competitors amid softer quick-service traffic. The company attributes results to a disciplined value strategy aimed at budget-conscious customers. In September 2025, McDonald’s launched the Extra Value Meals program with items priced under $3 and a $4 breakfast meal deal. The program has generated incremental traffic and sales even after direct corporate financial support to franchisees ended in March. Corporate support is now expected to come in below an initial estimate of about $35 million. The CEO linked the approach to growing share with low-income consumers and improving value and affordability scores.
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