"The upcoming car is expected to be a mid-size SUV that will cost roughly $50,000. Two more mid-size models will follow, but Lucid has no plans to boost its sales figures by offering cheap cars. Lucid Motors, the company behind the Air and Gravity EVs, is known for two things: it's a low-volume manufacturer, and the cars it makes are expensive."
"Luxury manufacturerthat's where we plan to be, said Lucid Motors CEO Marc Winterhoff at the BloombergNEF Summit in San Francisco in late January. Call it luxury/premium. Right now, we don't have plans to go into, let's say, lower cost vehicles around $30,000, $35,000, something like that."
"With an estimated price of $50,000, Lucid's first mid-size electric car will battle it out with the Tesla Model Y, Mercedes-Benz GLC, BMW iX3, Volvo EX60 and upcoming Rivian R2. It's the toughest segment out there, but Lucid's head honcho is confident that the companyand the carhas what it takes to succeed."
Lucid Motors plans to launch a mid-size SUV priced at roughly $50,000, followed by two additional mid-size models. Current Lucid models range from about $71,000 to $250,000, and the company remains a low-volume, premium manufacturer. Lucid has explicitly ruled out producing lower-cost vehicles in the $30,000–$35,000 range. The targeted mid-size model will compete with mainstream premium and EV rivals such as the Tesla Model Y, Mercedes-Benz GLC, BMW iX3, Volvo EX60 and the upcoming Rivian R2. Lucid aims to expand its market reach while preserving luxury positioning.
Read at insideevs.com
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