"Tesla is starting the process of removing the ability to purchase the Full Self-Driving suite outright, as it pulled the purchase option in the United States over the weekend. However, there has been some indication by CEO Elon Musk that the price of the subscription will increase as the suite becomes more robust. But Tesla finds itself in an interesting situation with this: the take rate for Full Self-Driving at $99 per month is about 12 percent."
"With the release of the Unsupervised version of Full Self-Driving, Tesla has a unique opportunity to offer pricing for different attention level requirements. $50/mo for supervised. $300/mo for unsupervised including insurance. - pɦoɿɟ pᴉʌɒp (@CSUDavid) February 15, 2026 Unsupervised Full Self-Driving would be significantly more expensive, but not needed by everyone. Many people indicate they would still like to drive their cars manually from time to time, but others said they'd just simply be more than okay with only having Supervised FSD available in their cars."
Tesla removed the option to outright purchase the Full Self-Driving (FSD) suite in the United States and is shifting to subscription-based access. CEO Elon Musk indicated that subscription prices may rise as FSD capabilities improve. The current take rate at $99 per month is about 12 percent, and Musk needs a substantial increase to hit a compensation-package tranche. Tesla must find pricing that incentivizes consumers while owners seek attractive price points. Owner proposals include lower monthly rates such as $49 or $69, tiered supervised versus unsupervised pricing, and time-based subscription models.
Read at TESLARATI
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