"Apple seems to want to headline price to remain the same as last year so people have the perception that nothing's changed, while covering some of the increased RAM costs by simply making the more expensive versions even more expensive."
"According to a new research note from analyst Jeff Pu, Apple is preparing some 'aggressive pricing' for its upcoming iPhone 18 Pro and iPhone 18 Pro Max."
Apple is expected to implement aggressive pricing for the iPhone 18 Pro and iPhone 18 Pro Max, according to analyst Jeff Pu. While the base prices may remain the same as last year's models at $1,099 and $1,199 respectively, there could be price hikes for other versions. The strategy aims to maintain the perception of stable pricing while offsetting increased RAM costs by raising prices on more expensive models. The effectiveness of this approach remains to be seen.
Read at GSMArena.com
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