The iPhone 18 Pro and iPhone 18 Pro Max will cost exactly the same as their predecessors, according to a new research note from GF Securities analyst Jeff Pu, a constant purveyor of Apple-related supply chain information. That is obviously very good news, if it pans out, since the pricing stability of smartphones is anything but guaranteed this year given how memory production seems to mostly be going to AI data centers.
According to Bloomberg's Mark Gurman, Apple will split the iPhone 18 series in two groups - the Pros will come in the fall of 2026, while the vanilla will arrive in the spring of 2027. This way, Apple will reduce its dependence on making its fall event a huge spectacle. So next year, Apple will likely announce the iPhone 18 Pro, iPhone 18 Pro Max,