"The iPhone 18 Pro and iPhone 18 Pro Max will cost exactly the same as their predecessors, according to a new research note from GF Securities analyst Jeff Pu, a constant purveyor of Apple-related supply chain information. That is obviously very good news, if it pans out, since the pricing stability of smartphones is anything but guaranteed this year given how memory production seems to mostly be going to AI data centers."
"Pu says Apple is focused on cost management, based on his supply chain research, in order to keep the prices the same as last year. Pu thinks Apple has been negotiating with Samsung and SK Hynix to get relatively favorable memory chip deals, and he expects Apple to be able to lower the costs of some other core iPhone components, including the display and cameras, in order to compensate for any increase in RAM cost."
iPhone 18 Pro and iPhone 18 Pro Max will cost the same as their predecessors. Apple is focused on cost management to maintain parity with last year’s pricing. Apple negotiated with Samsung and SK Hynix for relatively favorable memory chip deals. Apple expects to reduce costs of other core components, including displays and cameras, to offset any RAM cost increases. Pricing stability is significant given that memory production appears to be shifting largely to AI data centers, which raises the risk of higher RAM prices and constrained supply for smartphones.
Read at GSMArena.com
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