"A motivated seller in real estate is an owner who has made a strategic choice to prioritize the quick completion of their home sale over maximizing their profit. This intentional focus on speed means they are typically more willing to negotiate on the list price and closing terms than a standard seller. Making this intention clear in your listing signals to buyers that you are open to negotiation or to accepting terms that speed up the transaction."
"Price strategically for immediate offers: Set a competitive price, possibly just below market value, to generate strong, immediate interest. A recent, significant price drop is an even stronger signal of your urgency and can prompt quicker offers. Emphasize closing speed in the listing: Use clear and professional language in the listing description, such as "Owner requires a quick close," "Looking for a fast, straightforward transaction," or "Quick closing date preferred.""
A motivated seller prioritizes speed over maximizing profit and is often willing to accept lower offers or more flexible terms. Urgency commonly stems from major life events such as job relocation, financial necessity, or a need to close on a new home. Strategic pricing, including competitive or slightly below-market listing and visible recent price drops, helps attract immediate interest. Clear listing language that emphasizes a quick close and transparency about time-sensitive reasons encourages cleaner, faster offers. Working with an experienced agent to convey urgency and preparing the home for market readiness further increases the likelihood of a fast sale.
Read at Redfin | Real Estate Tips for Home Buying, Selling & More
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