fromEngadget
2 days agoMicrosoft hired an analyst with an influential video game blog to fix Xbox - Engadget
Xbox has hired your favorite video game developer's favorite industry analyst, Matthew Ball, as its new Chief Strategy Officer. As reported by The Game Business and confirmed via his LinkedIn, Ball is joining Xbox with the stated goal of strengthening its console segment, which is in dire straits due to global memory shortages, recent corporate upheaval at Microsoft, and unrelenting competition from Sony, Nintendo and, soon, Valve.
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