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Marketing tech
fromPCMag Australia
4 days ago

Microsoft Rebrands Xbox to XBOX, But Only on One Social Media Account

Xbox social accounts on X have been renamed to XBOX, while other platforms and marketing materials still use Xbox.
fromGameSpot
6 days ago

Xbox Is Rebranding Itself, Sort Of

Earlier this week, Xbox CEO Asha Sharma put the following question to fans on social media: "Xbox" or "XBOX"? Out of the 19,176 votes cast, all caps XBOX was the clear winner with 64.8% of the total. Now, Microsoft has seemingly taken that to heart by rebranding the Xbox account on X with all-caps XBOX.
Games
#xbox
fromGameSpot
2 weeks ago
Video games

New Xbox CEO Considering "Range Of Options" For Exclusive Games Going Forward - Report

fromWGB
4 weeks ago
Video games

Microsoft Gaming Is Dead, Xbox Gaming Is Back Says New Report

Video games
fromGameSpot
2 weeks ago

New Xbox CEO Considering "Range Of Options" For Exclusive Games Going Forward - Report

Xbox leadership is evaluating options for Xbox exclusives without committing to major policy changes yet.
Video games
fromKotaku
4 weeks ago

Microsoft Gaming Is Dead, And Xbox Is Back (Again)

Xbox reverts to its original name, scrapping the Microsoft Gaming branding to strengthen its identity and address recent challenges.
Video games
fromWGB
4 weeks ago

Microsoft Gaming Is Dead, Xbox Gaming Is Back Says New Report

Asha Sharma is implementing significant changes at Xbox, including a rebranding back to Xbox Gaming and a price reduction for Game Pass.
Video games
fromThe Verge
4 weeks ago

Microsoft brings Xbox back, scraps Microsoft Gaming

Xbox CEO Asha Sharma is rebranding Microsoft Gaming back to Xbox to prioritize the gaming division's identity and correct previous strategic mistakes.
Video games
fromGadgets 360
1 month ago

Game Pass Has Become 'Too Expensive', New Xbox Chief Says in Leaked Memo

Xbox Game Pass pricing is being reconsidered as it has become too expensive for players, prompting a need for better value.
more#xbox
fromThe Verge
2 weeks ago

Inside the return of Xbox

We have to be honest about where we are. We've got work to do. Players are frustrated with us, they feel like we haven't updated our console enough, they feel like our PC presence isn't very strong.
Tech industry
Artificial intelligence
fromGadgets 360
2 months ago

Microsoft's Copilot Might Come to Current-Gen Xbox Consoles This Year

Microsoft plans to bring Gaming Copilot AI assistant to Xbox Series S and Series X consoles later this year after nine months of public testing on other platforms.
Games
fromThe Verge
2 months ago

Microsoft's Copilot AI assistant is coming to current-gen Xbox consoles this year

Microsoft is launching its Gaming Copilot AI assistant on current-generation Xbox consoles this year, expanding availability beyond mobile apps and handhelds.
Games
fromThe Verge
2 months ago

Microsoft teases its next Xbox, says 'Project Helix' will play PC games too

Microsoft's next-generation Xbox console, codenamed Project Helix, will play both Xbox and PC games with leading performance capabilities and is expected to launch in 2027.
fromWGB
2 months ago

Starfield Launching On PS5 In April, Says Very Reliable Insider

According to billbil-kun of Deal Labs who has an impressive record when it comes to things like leaking PS Plus games. According to his latest article, pre-orders for the game will go live on March 17, around 5 p.m, French time, ahead of the game's full launch on April 7.
Games
#xbox-leadership
fromKotaku
2 months ago
Gadgets

New Xbox CEO On Company Strategy: "The Plan's The Plan Until It's Not The Plan" - Kotaku

fromKotaku
2 months ago
Gadgets

New Xbox CEO On Company Strategy: "The Plan's The Plan Until It's Not The Plan" - Kotaku

more#xbox-leadership
fromTechCrunch
2 months ago

Microsoft's new gaming CEO vows not to flood the ecosystem with 'endless AI slop' | TechCrunch

Sharma wrote that Microsoft "will invent new business models and new ways to play" and said that "monetization and AI" will both "evolve and influence this future."
Video games
#phil-spencer
more#phil-spencer
#leadership-change
more#leadership-change
Business
fromGame Informer
5 years ago

Phil Spencer Is Retiring, Xbox President Sarah Bond Is Leaving, And Microsoft's AI Head Is New CEO Of Microsoft Gaming

Asha Sharma becomes Microsoft Gaming CEO as Phil Spencer retires, Sarah Bond resigns, and Matt Booty is promoted to Chief Content Officer overseeing a vast studio portfolio.
Video games
fromThe Verge
2 months ago

Read Xbox chief Phil Spencer's memo about leaving Microsoft

Asha Sharma becomes CEO of Microsoft Gaming as the longtime executive steps back, remains advisory through summer; Matt Booty promoted; Sarah Bond departs.
Gadgets
fromKotaku
3 months ago

Xbox Hardware Revenue Is The Zeno's Paradox Of Gaming

Xbox hardware revenue is shrinking sharply while content and services struggle amid weaker releases and Game Pass price-driven churn.
Artificial intelligence
fromGameSpot
6 months ago

Xbox Primarily Uses AI For Security So Far, Says Phil Spencer

Microsoft primarily uses AI for network security and moderation while leaving creative AI adoption decisions to individual game development teams.
#xbox-game-pass
more#xbox-game-pass
Mobile UX
fromEngadget
10 months ago

Laid off Candy Crush studio staff reportedly replaced by the AI tools they helped build

Microsoft's gaming portfolio faces significant layoffs amid a shift to AI tools, impacting multiple staff roles at King and Halo Studios.
fromEngadget
10 months ago

Video Games Weekly: Every time this industry grows, it shrinks

Phil Spencer expresses concern for the industry regarding its projected decline in players and revenue, emphasizing the pressure on publicly traded companies to demonstrate growth and cut costs.
Video games
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