"Xbox needs to be our identity. Microsoft Gaming describes our structure, but it does not describe our ambition. So, we are going back to where we started and changing our team's name. We are Xbox."
"The idea was for this name to represent that Xbox was growing beyond consoles. Now, as Sharma signals a 'return to Xbox' and possibly even a return to exclusive games, plans are changing again."
Asha Sharma announced the reversion of the Microsoft Gaming name back to Xbox during an all-hands meeting. This change aims to revitalize the Xbox brand, which has faced challenges such as high prices and low console sales. Sharma emphasized that 'Xbox needs to be our identity' and that the previous name was a departure from their ambition. The change reflects a strategic shift back to focusing on Xbox's core identity and possibly returning to exclusive games. A new logo is also being tested by Xbox.
Read at Kotaku
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