"Game Pass is central to gaming value on Xbox. It's also clear that the current model isn't the final one. Short term, Game Pass has become too expensive for players, so we need a better value equation. Long term, we will evolve Game Pass into a more flexible system which will take time to test and learn around."
"Asha retired 'This is an Xbox' because it didn't feel like Xbox. She is personally leading a reset of how we show up as a brand."
Asha Sharma, the new Microsoft Gaming CEO, indicated that Xbox Game Pass has become too expensive for players and requires a better value equation. In an internal memo, she emphasized the need for a more flexible service. Sharma's reassessment includes changes to Game Pass following a significant price hike last year. The service now offers Essential, Premium, and Ultimate tiers, but the current model is not seen as final. A reset in branding and service offerings is underway under her leadership.
Read at Gadgets 360
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