""Xbox needs to be our identity," said Sharma, noting that Microsoft Gaming was a departure from that."
"Sharma's decision to return to the Xbox division is part of her promise of a 'return of Xbox,' which increasingly looks like a way to put Xbox fans first."
"Microsoft has now plastered the 'return of Xbox' slogan on the walls of its Xbox offices this week, along with 'great games' and 'future of play.'"
"A new Xbox logo has also started appearing on Microsoft's campus this week, ahead of the Xbox showcase in June."
Asha Sharma announced a rebranding of Microsoft Gaming back to Xbox, emphasizing the need for Xbox to be the identity of the gaming division. This decision aligns with her commitment to prioritize Xbox fans and rectify past strategic errors. The rebranding follows a price cut for Xbox Game Pass and a reversal on future Call of Duty titles being added to the service. A new Xbox logo has also been introduced, coinciding with an upcoming Xbox showcase, reinforcing the focus on the Xbox brand.
Read at The Verge
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