"Game Pass gives players access to a vault of Xbox games for a flat monthly fee. However, a recent leaked internal memo admitted it had 'become too expensive for players.'"
"The price cut reflects the 'challenge' Microsoft faces to regain fans' trust in the brand, especially after waves of layoffs and cancelled projects."
"Business professor Joost van Dreunen suggested that Xbox will likely start relying more on advertising rather than subscription services to generate revenue."
Activision Xbox is lowering the prices of its Game Pass subscription service after a significant increase six months prior. New Call of Duty games will only be available on Game Pass Ultimate and PC Game Pass about a year after their release. The price cut aims to address concerns about affordability, as a leaked memo indicated the service had become too expensive. The price for Game Pass Ultimate in the UK has decreased from 22.99 to 16.99, while PC Game Pass dropped from 13.49 to 10.99. This move reflects Microsoft's challenge to regain fan trust amid industry layoffs and project cancellations.
Read at www.bbc.com
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