'The Chinese Will Eat Our Lunch': Europe's EV Trucking Industry Is Scared As Hell

"Chinese freight trucks are a very real threat for Europe. And just like made-in-China passenger cars, these semi trucks pose a serious risk to the competition by offering more tech at a lower price. Names you probably know by now like BYD and Geely are involved, of course, but so are other brands, There are startups like Windrose and SuperPanther looking to break into Europe, plus other industry players like Sinotruk and China's top-selling electric truck brand, Sany."

"The new arrivals, according to the report, are aiming to price their vehicles around 30% less than the European average for new commercial EV trucks. That means a $380,000 business cost could be reduced to just $266,000. That's still expensive, though, considering that cost is about triple the $115,000 average for a diesel-powered truck in the EU."

"China is already miles ahead in the scaling department for electric trucks compared to its European competition. That's not really surprising considering that zero-emission trucks make up around 29% of all heavy-duty commercial vehicle sales in China already compared to Europe's measly 4.2%."

Chinese automakers including BYD, Geely, Windrose, SuperPanther, Sinotruk, and Sany are entering Europe's commercial electric truck market with significantly lower prices. Chinese manufacturers plan to price their electric freight trucks around 30% below European averages, potentially reducing costs from $380,000 to $266,000. While still triple the cost of diesel trucks at $115,000, this represents a competitive threat to legacy European truck makers. China has substantial advantages in electric truck scaling, with zero-emission trucks comprising 29% of heavy-duty commercial vehicle sales compared to Europe's 4.2%. The emerging competition in commercial vehicles represents the next major EV battleground after passenger cars and SUVs.

Read at insideevs.com