"The introduction, which will begin over the next few weeks, is in response to growing consumer resentment over the rising cost for the service, currently available for $82.99 a month. YouTube TV was introduced in 2017 as an alternative to increasingly expensive cable and satellite services with an initial price of $35 a month. Consumer interest is likely to be highest for the Sports Plan, available this fall."
"YouTube will also offer a Sports + News plan, which combine the two most-watched genres in the pay TV bundle. For $71.99 a month, consumers get the sports package and news networks CNN, Fox News, MS NOW, Bloomberg, C-SPAN and Fox Business. The introductory rate is $56.99. The new plans will aim to compete with the direct to consumer offering of ESPN, which is available in tandem with Fox One, a service combining Fox Corp's news and sports channels."
YouTube TV will roll out more than 10 lower-priced plans over the next few weeks as alternatives to its full $82.99 monthly subscription. The Sports Plan will be offered this fall at $64.99 per month with a $54.99 one-year introductory rate and will include the four broadcast networks, Fox Sports 1, the NBC Sports Network and all ESPN channels. The Sports + News plan costs $71.99 with a $56.99 introductory rate and adds major news networks such as CNN, Fox News and Bloomberg. The changes respond to rising consumer resistance to higher costs and increasing competition from direct-to-consumer and genre-focused packages from rivals like DirecTV.
Read at Los Angeles Times
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