"This will include measures such as price increases, accounting for new costs like tariffs, and extending the replacement cycle of its in-market devices, per the memo. "Our devices will be more premium in price going forward, but we'll have a healthier business to anchor on and free ourselves from feeling existential about any singular device's success," Aul and Cairns wrote in the memo, shared with staff on December 4."
"They also called for delivering high-quality software experiences to customers that can match the "excellence" of its devices, adding that this may mean "we ship new hardware at a slower cadence going forward." Meta did not immediately respond to Business Insider's request for comment. The company's flagship virtual reality (VR) headset, the Meta Quest 3, retails for $499.99, while its entry-level model retails at $299.99."
Meta plans to raise prices for its virtual reality devices to ensure long-term sustainability. Planned measures include price increases, accounting for new costs such as tariffs, and extending replacement cycles for in-market devices. Devices will be positioned as more premium to create a healthier business and reduce reliance on any single device's success. The company aims to deliver high-quality software experiences that match device excellence and may slow the cadence of new hardware shipments. The Meta Quest 3 retails for $499.99 and the entry-level model for $299.99. Release of mixed reality glasses codenamed "Phoenix" has been delayed to the first half of 2027.
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