"Warrington-based fitness brand Built For Athletes has secured £1.025m in funding from NatWest as it accelerates plans for global expansion and product innovation. The facility comprises a £525,000 trade loan and £500,000 in invoice finance, providing the fast-growing business with additional financial flexibility to invest in new product lines, scale operations and expand its international footprint. Founded in 2018 by brothers Daniel and Nicholas Costello, Built For Athletes has established itself as a category-defining backpack brand within the fitness sector."
"The company is known for its premium, design-protected functional backpacks tailored to gym users and competitive athletes, and has secured high-profile partnerships with Alpine F1 Team, Williams Racing, Red Bull Racing, Borussia Dortmund and fitness competition brand Hyrox. Chief executive Danny Costello said the funding marks a significant milestone. "This facility provides enhanced financial flexibility to invest confidently in product development, operational capability and international expansion," he said. "NatWest's commitment to our long-term vision underpins the sustainable growth of the business.""
Built For Athletes secured £1.025m from NatWest, composed of a £525,000 trade loan and £500,000 in invoice finance, to fund expansion and product innovation. The brand, founded in 2018 by brothers Daniel and Nicholas Costello, specialises in premium, design-protected functional backpacks for gym users and competitive athletes and holds partnerships with Alpine F1 Team, Williams Racing, Red Bull Racing, Borussia Dortmund and Hyrox. The funding will broaden product ranges, scale operations, deepen global brand presence and boost digital marketing, creator partnerships and technology to strengthen direct-to-consumer sales. Sustainability and responsible manufacturing remain central to operations.
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