Hinge achieved significant revenue growth, generating $168 million in the second quarter with a 25% year-over-year increase. The number of paying users rose to 1.7 million, with a 6% growth in revenue per user. CEO Rascoff expressed confidence in Hinge as a model for improving Tinder's performance. He emphasized the importance of intentionality in user experience, mentioning that Hinge's strategies would inform Tinder's turnaround. Despite Tinder's revenue decline of 4% to $461 million, Rascoff remains optimistic about both apps.
Hinge generated $168 million in revenue in the second quarter, a 25% increase from the same time last year. The dating app's paying users grew by 18% year over year to 1.7 million, and revenue per paying user grew 6% to nearly $32.
Hinge's success should put to rest any doubts about whether the online dating category is out of favor among users. Hinge was successful because it keeps "intentionality" at the core of a user's dating experience.
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