#hinge

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#gen-z
Growth hacking
fromAdweek
2 months ago

Hinge Is Bucking Dating App Burnout With Marketing That Caters to Gen Z

Hinge's campaign illustrates successful connections amid dating app fatigue.
Hinge experienced significant revenue growth and user acquisition in 2024.
The app targets Gen Z and intentional daters to attract new users.
Marketing tech
fromInc
1 week ago

Hinge Wants to Get Gen Z Dating. Its Solution Is Novel

Gen Z desires love stories but fears pursuing relationships; Hinge's campaign targets this by sharing real couple stories through popular media.
Growth hacking
fromAdweek
2 months ago

Hinge Is Bucking Dating App Burnout With Marketing That Caters to Gen Z

Hinge's campaign illustrates successful connections amid dating app fatigue.
Hinge experienced significant revenue growth and user acquisition in 2024.
The app targets Gen Z and intentional daters to attract new users.
Marketing tech
fromInc
1 week ago

Hinge Wants to Get Gen Z Dating. Its Solution Is Novel

Gen Z desires love stories but fears pursuing relationships; Hinge's campaign targets this by sharing real couple stories through popular media.
more#gen-z
fromWho What Wear
4 weeks ago

A Jackie-Kennedy Inspired Cake, 3 Chic Outfits, and a 1am Wedding Breakfast-This Wedding Had It All

"I think, like most Hinge users, we didn't go on to the dating app expecting that to be our marriage story, but that is exactly where we found each other."
Fashion & style
#dating-apps
Privacy technologies
fromTechCrunch
2 months ago

Hinge launches a new feature for daters to privately share details with matches | TechCrunch

Hinge's 'Match Note' feature encourages private sharing of personal information between matches, enhancing inclusivity for underrepresented groups.
Artificial intelligence
fromwww.nytimes.com
3 months ago

A.I. Accelerates in Paris + Can A.I. Fix Your Love Life?

The A.I. Action Summit emphasized AI's progress toward general intelligence but lacked focus on ensuring safety.
AI is increasingly integrated into dating apps, aiming to improve user experiences and matches.
Privacy technologies
fromTechCrunch
2 months ago

Hinge launches a new feature for daters to privately share details with matches | TechCrunch

Hinge's 'Match Note' feature encourages private sharing of personal information between matches, enhancing inclusivity for underrepresented groups.
Artificial intelligence
fromwww.nytimes.com
3 months ago

A.I. Accelerates in Paris + Can A.I. Fix Your Love Life?

The A.I. Action Summit emphasized AI's progress toward general intelligence but lacked focus on ensuring safety.
AI is increasingly integrated into dating apps, aiming to improve user experiences and matches.
more#dating-apps
fromwww.nytimes.com
4 months ago

By the Fourth Date, Certain About Forever

Before their first date, Jasmine Bolton felt confident they were a good match, having been matched a month earlier on Hinge. Dr. West demonstrated thoughtfulness by inviting her to the farmers' market, emphasizing their shared interests.
Digital life
Marketing
fromAdweek
7 months ago

Inside Hinge's Strategy for Connecting With Gen Z

Hinge prioritizes fostering intentional relationships through a meaningful user experience rather than superficial engagement, reflecting authenticity and integrity.
Gen Z values integrity and authenticity in brands, influencing how marketing strategies evolve to connect with younger audiences.
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