Many users, like the author's male friend, find dating apps like Tinder to be more addictive than helpful, often checking the app multiple times without connecting with others. Tinder's evolution from a straightforward matchmaking tool to a gamified experience that fosters compulsive behavior exemplifies a shift in product design aimed at exploiting psychological dependencies. The article discusses the unhealthy aspects of gamification, the complications of user economies, and how discomfort can be used to manipulate users toward continual engagement and spending.
"I realized I was opening it a hundred times a day but rarely messaging anyone," he told me.
"2 matches in a month and then the day my free trial runs out, 21 likes?" - Reddit user hadenoughofitall.
Healthy gamification enhances intrinsic motivation - it makes people want to do something they already found valuable.
Loss aversion is approximately twice as powerful as the pleasure of gaining something.
Collection
[
|
...
]