Tinder is testing a new feature for paid subscribers that allows them to specify height preferences in their profiles, reflecting a trend towards more superficial dating. This feature, which will not exclude users based on height but rather offer recommendations, has stirred controversy around its potential implications for dating norms, where physicality has been heavily emphasized. Tinder's VP Communications, Phil Price Fry, highlighted this change as part of their strategy to enhance user experience based on feedback, focusing on intentional connections and adapting quickly to user needs.
Tinder's new feature allowing height preferences aims to personalize connections, reinforcing the app's reputation for superficiality while promoting intentional matchmaking.
Phil Price Fry, Tinder's VP Communications, emphasized the feature as part of their commitment to user feedback, stating, 'Prioritizing user outcomes and moving fast are our guiding principles.'
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