Tinder faces challenges in revenue generation, with a reported 7% dip in paying users and Match Group experiencing a 5% decline across its dating apps in Q2 2025. To enhance user engagement and encourage more paid subscriptions, Tinder is introducing features like 'modes,' enabling users to switch between dating goals and explore connections dynamically. The app is also updating its design to attract younger Gen Z users and implementing features that allow users to like specific profile parts to enhance conversation initiation. Match Group anticipates improved revenue and plans significant investment in product development.
During Match's second-quarter earnings call, Match Group CEO Spencer Raskoff said that Tinder will debut a new feature called "modes," which will allow users to switch between different dating goals to explore new connections in real-time, similar to a previous option where users could put their relationship goals directly on their profiles.
Tinder will also explore a broader redesign and other new features aimed at college students to drive more usage among Gen Z, including allowing users to like specific parts of a profile to nudge conversations based on those likes.
We'll take the first steps towards a new UI refresh in Q3 with a cleaner, faster, and more modern look across the entire app. We're on track to test version one of a redesigned 'see who likes you' tab this fall.
The changes arrive amid a mixed quarter for the dating app giant, which reported flat year-over-year revenue of $864 million and earnings that declined from $133.3 million year-over-year to $122.5 million in Q2.
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