"Toyota, the world's biggest carmaker, is using retro-style video games to rally its US workforce behind its corporate goals, including lobbying to relax environmental rules, the Guardian can reveal. Through an internal platform called Toyota Policy Drivers, employees can play games with names such as Star Quest, Adventure Quest, and Dragon Quest, earning prizes by engaging with company messaging about policy and by contacting federal lawmakers using company-provided talking points."
"Toyota Policy Drivers do so by contacting and interacting with members of Congress, state lawmakers, and other policymakers. Workers across the Toyota Motor North America subsidiary which employs tens of thousands may be eligible to join the program, the company says on its Policy Drivers website, as may those at its 11 US manufacturing facilities and the 4,000 working for its finance and leasing arm."
Toyota operates an internal platform called Toyota Policy Drivers that uses retro-style video games to encourage employees to support company policy goals. Employees can play games like Star Quest, Adventure Quest, and Dragon Quest to earn prizes for engaging with company messaging and contacting federal lawmakers with company-provided talking points. The program invites workers across Toyota Motor North America, its US manufacturing facilities, and its finance and leasing arm to participate. The platform has urged employees to lobby against strengthened auto emissions targets and state policies phasing out gas-powered vehicles, arguing such rules disadvantage hybrid vehicles.
Read at www.theguardian.com
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