#ecommerce-marketing

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fromPractical Ecommerce
1 week ago

How Brands Boost ROI with Smart Data

Eric Bandholz: Give us an overview of what you do. Sean Larkin: I'm CEO and founder of Fueled, a customer data platform for ecommerce. We help brands strengthen the data signals sent to advertising and marketing platforms such as Meta to improve tracking and performance. Our team collaborates with companies such as Built Basics, Dr. Squatch, and Oats Overnight, ensuring accurate pixel data and confidence in their marketing metrics.
E-Commerce
fromPractical Ecommerce
3 weeks ago

Can AI Send the Perfect Ecommerce Promo?

"Internally, we strive for the 'perfect send,' when 100 percent of the people who get the message click or engage, and no one opts out," said Alex Campbell, the chief innovation officer and co-founder at Vibes, a mobile marketing platform. Campbell was discussing the potential for AI individualization (AI-I), Rich Communication Services, and mobile marketing in the retail sector when he described this 100% engagement, 0% opt-out scenario.
E-Commerce
fromClickUp
1 month ago

How to Implement Effective Marketing Strategies for Ecommerce

People don't shop online anymore-they live there. And ecommerce brands that get it, win. Take Jacquemus. Instead of launching their Monte-Carlo store with a basic promo, they created a surreal beach club fantasy, complete with deadpan voiceovers, pastel visuals, and a wink at luxury itself. No influencers. No hard sell. Just a bizarrely perfect fake world that got everyone talking. This kind of creative restraint, paired with clever subversion, didn't just sell fashion; it sold feelings.
E-Commerce
E-Commerce
fromMarTech
1 month ago

5 essential applications ecommerce marketers need to succeed for the holiday season | MarTech

Leveraging a strategic martech stack is essential for ecommerce marketers during the holiday shopping season.
fromPractical Ecommerce
1 month ago

How to Achieve Negative CAC

Acquisition costs can significantly impact business viability; some businesses limit these costs to initial gross margins, while others consider long-term customer value.
E-Commerce
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