"About 84% of American consumers have opted in to text communication from at least one business, according to a May 2025 SimpleTexting survey. Fifty-two percent of the survey's 1,000 respondents subscribe to texts from four or more brands. If the survey is accurate, the question is no longer whether to use text messaging - SMS, MMS, RCS - but how to use it effectively."
"A maturity model is a framework that describes how a capability, process, or system evolves. It breaks development into stages, usually progressing from simple, ad hoc to sophisticated, optimized, and scalable. The model can help merchants progress from a text with a tracking number to a comprehensive strategy of marketing, customer service, and operations. To develop an effective strategy, ecommerce marketers can view their business through four text-message stages."
About 84% of American consumers have opted in to text communication from at least one business, and 52% of respondents subscribe to texts from four or more brands. Transactional messages, such as order shipment and delivery updates, hook shoppers while the channel also supports marketing, customer service, and operations. A maturity model describes how capabilities evolve from ad hoc to sophisticated, optimized, and scalable and guides progression from simple tracking-number texts to a comprehensive lifecycle strategy. Four stages define progression: Starter (basic transactional), Growth (triggered and segmented revenue-driving texts), Full-stack (cross-lifecycle integration), and AI-orchestrated automation. Businesses must identify the stage that matches operational reality.
Read at Practical Ecommerce
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