NumberEight collaborated with LiSTNR and EssenceMediacom to enhance Bayer's Berocca brand through the "Hack the Lag" campaign, which utilized ID-less live-moment targeting. The campaign deployed 30 tailored audio ads triggered by listeners' energy dips, vastly improving brand engagement. Over 71% of listeners acted on the ads, leading to a 48% increase in purchase intent. Brand loyalty surged, as evidenced by a 60-point increase in Net Promoter Score among those exposed to the ads.
The world-first "Hack the Lag" campaign delivered 30 dynamic audio ads precisely when listeners experienced a dip in energy, driving exceptional engagement and brand advocacy.
NumberEight's patented AI models process sensor signals on the handset to detect behaviours in real-time without ever needing to know the user's details.
More than 71% of those who heard a Berocca ad went on to take action, searching for the product, discussing it with friends, or adding it to their shopping list.
Net Promoter Score leapt an impressive 60 points versus listeners who did not hear the ads, signalling a step-change in advocacy and loyalty.
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