#audience-intelligence

[ follow ]
#ai #social-media #digital-marketing #marketing #advertising #automation #consumer-behavior #email-marketing #meta
#ai-in-advertising
more#ai-in-advertising
Social media marketing
fromForbes
8 hours ago

The Age Of "Interest Media" Is Here-Here's How Your Business Can Tap In

The 'interest media' era allows small businesses to reach potential customers beyond follower numbers through personalized content.
Marketing
fromMarTech
1 day ago

Most messaging problems start with the wrong audience | MarTech

Identifying and focusing on the primary audience is crucial for effective company messaging, especially for B2B companies.
#artificial-intelligence
Data science
fromMarTech
7 hours ago

How to make AI work with context instead of prompts | MarTech

AI struggles to operate reliably in enterprises due to its context-blind nature, leading to failures in scaling despite initial successes.
Artificial intelligence
fromDigiday
3 days ago

AI talk at retail events shifts to proving real results, defining a true strategy

AI has evolved from experimentation to a focus on proven strategies and increased productivity in retail.
Data science
fromMarTech
7 hours ago

How to make AI work with context instead of prompts | MarTech

AI struggles to operate reliably in enterprises due to its context-blind nature, leading to failures in scaling despite initial successes.
Artificial intelligence
fromDigiday
3 days ago

AI talk at retail events shifts to proving real results, defining a true strategy

AI has evolved from experimentation to a focus on proven strategies and increased productivity in retail.
more#artificial-intelligence
Deliverability
fromMarTech
7 hours ago

The post-purchase moment where loyalty is won or lost | MarTech

Post-purchase messaging is crucial for building customer relationships and encouraging repeat purchases.
Media industry
fromThe Hollywood Reporter
4 hours ago

Top Influencers' Secret Weapon for Engagement Might Be Replaced by AI

Evan Stanfield's marketing agency Clipping Culture utilizes freelancers to create shortform videos, while AI technology is increasingly used in video editing and production.
Exercise
fromEntrepreneur
5 hours ago

Whoops, We Dyed Influencers Blue! But Now Our Business Is Bringing In $42 Million in Revenue

Clarke and Spalter built FORM, a lifestyle platform and activewear brand, achieving over 60,000 subscribers and $42 million in revenue since its 2020 launch.
Growth hacking
fromEntrepreneur
1 day ago

How to Understand Your Website Through Your User's Eyes

User journey maps enhance understanding of user goals, questions, and needed information, improving website navigation and user experience.
Apple
fromAdExchanger
8 hours ago

5 Years Of ATT: What We've Learned, And What The Future Of iOS Performance Looks Like | AdExchanger

Apple's AppTrackingTransparency led to a significant decline in user tracking, forcing a shift to privacy-preserving measurement methods.
#meta
Artificial intelligence
fromTechCrunch
1 hour ago

Meta AI app climbs to No. 5 on the App Store after Muse Spark launch | TechCrunch

Meta's AI app surged to No. 5 in U.S. App Store after launching Muse Spark, a significant upgrade over previous models.
Law
fromgizmodo.com
2 hours ago

Meta Is Pulling Down Ads That Seek to Recruit Clients for Social Media Addiction Litigation

Meta is removing ads from attorneys recruiting clients for social media addiction lawsuits after recent legal defeats.
Artificial intelligence
fromTechCrunch
1 hour ago

Meta AI app climbs to No. 5 on the App Store after Muse Spark launch | TechCrunch

Meta's AI app surged to No. 5 in U.S. App Store after launching Muse Spark, a significant upgrade over previous models.
Law
fromgizmodo.com
2 hours ago

Meta Is Pulling Down Ads That Seek to Recruit Clients for Social Media Addiction Litigation

Meta is removing ads from attorneys recruiting clients for social media addiction lawsuits after recent legal defeats.
more#meta
#generative-ai
Fashion & style
fromCbsnews
1 day ago

This male model sporting a crisp summer shirt isn't real. Will consumers care?

Generative AI enables small fashion brands to create professional marketing content affordably and efficiently.
Fashion & style
fromCbsnews
1 day ago

This male model sporting a crisp summer shirt isn't real. Will consumers care?

Generative AI enables small fashion brands to create professional marketing content affordably and efficiently.
more#generative-ai
Podcast
fromRAIN News
1 day ago

Spotify launches new playlist technology for smarter podcast streaming

Prompted Playlist now includes podcasts, creating personalized playlists based on user history and real-time signals.
#marketing
Online Community Development
fromInc
1 day ago

The Future of Marketing is Community

Consumers prefer authentic connections over AI-generated content, emphasizing the importance of community in building trust and credibility.
fromInc
3 days ago
Social media marketing

These Marketing Leaders Were Asked How They'd Spend an Extra $1 Million-and Their Answers Reveal Where Social Is Headed

Increased marketing budgets should focus on user-generated content and in-person events to drive engagement and conversions.
Marketing tech
fromFast Company
1 week ago

AI didn't break marketing. It exposed what wasn't working.

Marketing leaders focus on growth and proving marketing's value, while AI changes how buyers discover information and measure marketing impact.
Online Community Development
fromInc
1 day ago

The Future of Marketing is Community

Consumers prefer authentic connections over AI-generated content, emphasizing the importance of community in building trust and credibility.
Marketing
fromForbes
1 week ago

Why Understanding Moments Matters More Than Reach

Marketers should focus on connecting brands to cultural moments rather than just measuring reach and impressions.
Social media marketing
fromInc
3 days ago

These Marketing Leaders Were Asked How They'd Spend an Extra $1 Million-and Their Answers Reveal Where Social Is Headed

Increased marketing budgets should focus on user-generated content and in-person events to drive engagement and conversions.
Marketing tech
fromFast Company
1 week ago

AI didn't break marketing. It exposed what wasn't working.

Marketing leaders focus on growth and proving marketing's value, while AI changes how buyers discover information and measure marketing impact.
more#marketing
#social-media
Online marketing
fromForbes
2 days ago

Why Keywords Are Replacing Hashtags As The Social Media North Star

The era of hashtags for social media discoverability is fading, replaced by social SEO driven by intent-based keywords.
Social media marketing
fromSilicon Canals
2 hours ago

Psychology says people who never post on social media but check it every day aren't passive - they opted out of the performance while keeping the window, and keeping the window without paying the price is the most rational position available and the one the platform was specifically designed to make feel antisocial - Silicon Canals

Silent scrollers on social media actively choose to observe rather than post, demonstrating discipline and self-control contrary to common perceptions.
Social media marketing
fromForbes
2 days ago

The Next Disruption In Social Media: Impact Over Attention

Future social networks will prioritize action-oriented platforms that foster real-world collaboration and value creation using AI and impact-based rewards.
Online marketing
fromForbes
2 days ago

Why Keywords Are Replacing Hashtags As The Social Media North Star

The era of hashtags for social media discoverability is fading, replaced by social SEO driven by intent-based keywords.
Social media marketing
fromSilicon Canals
2 hours ago

Psychology says people who never post on social media but check it every day aren't passive - they opted out of the performance while keeping the window, and keeping the window without paying the price is the most rational position available and the one the platform was specifically designed to make feel antisocial - Silicon Canals

Silent scrollers on social media actively choose to observe rather than post, demonstrating discipline and self-control contrary to common perceptions.
Social media marketing
fromForbes
2 days ago

The Next Disruption In Social Media: Impact Over Attention

Future social networks will prioritize action-oriented platforms that foster real-world collaboration and value creation using AI and impact-based rewards.
more#social-media
Privacy professionals
fromComputerworld
18 hours ago

Questions raised about how LinkedIn uses the petabytes of data it collects

LinkedIn users should limit identifiable data exposure and treat the platform as potentially hostile until BrowserGate allegations are verified.
#youtube
Television
fromTechCrunch
1 day ago

As YouTube grows on TV, it eyes more interactive video across formats | TechCrunch

YouTube is enhancing interactive features for TV viewing as connected TVs account for a growing share of its watch time.
Online marketing
from9to5Google
1 day ago

YouTube starts showing 90-second unskippable ads to TV viewers

YouTube is introducing 90-second unskippable ads for TV viewers, increasing ad pressure on users.
Media industry
fromDigiday
1 day ago

Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships

YouTube channels are beginning to offer TV-style make-goods and viewership guarantees to sponsors as episodic series gain popularity.
Television
fromTechCrunch
1 day ago

As YouTube grows on TV, it eyes more interactive video across formats | TechCrunch

YouTube is enhancing interactive features for TV viewing as connected TVs account for a growing share of its watch time.
Online marketing
from9to5Google
1 day ago

YouTube starts showing 90-second unskippable ads to TV viewers

YouTube is introducing 90-second unskippable ads for TV viewers, increasing ad pressure on users.
Media industry
fromDigiday
1 day ago

Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships

YouTube channels are beginning to offer TV-style make-goods and viewership guarantees to sponsors as episodic series gain popularity.
more#youtube
Careers
fromHubspot
in 3 months

Knowing About AI Isn't Enough. Here's How to Actually Use It.

Integrating AI into daily work significantly enhances productivity and career advancement.
Silicon Valley
fromwww.theguardian.com
2 days ago

Porn, dog poo and social media snaps: the taskers' scraping the internet for Meta-owned AI firm

Scale AI, part-owned by Meta, employs thousands to train AI using personal data from social media, raising ethical concerns about data scraping.
E-Commerce
fromDigiday
3 days ago

Digiday+ Research: Retailers take a more complex approach to loyalty

Retailers increasingly rely on complex loyalty programs to enhance brand loyalty and adapt to changing market dynamics.
fromeLearning
1 week ago
Online learning

Enhancing Learner Engagement Across AI-Powered Learning Platforms - eLearning

Active, data-driven experiences enhance digital education, but engagement and consistency remain challenges for learners.
fromAdExchanger
2 years ago

Commerce | AdExchanger

Regulators are paying more attention to data privacy because their constituents consider it a 'kitchen table' issue, highlighting its importance in everyday life.
EU data protection
#ai
Marketing
fromFast Company
10 hours ago

Brands vs. bots: CMOs, ad agencies tell all about what they've learned marketing to our new AI overlords

AI content generation tools are emerging, but effective brand management and communication strategies are crucial for success in the evolving landscape.
Marketing tech
fromExchangewire
12 hours ago

Scaling Success: How AI is Reshaping Publisher Deals

AI is transforming publisher deals by enabling advertisers to find new audiences at scale while maintaining relevance and performance.
Marketing
fromMarTech
3 days ago

Why AI-driven creative is failing and how to fix it | MarTech

AI slop reflects consumer backlash against generative technologies, urging brands to balance innovation with authenticity to maintain trust.
Marketing tech
fromAdExchanger
3 days ago

AI Has Already Decided: First-Party Data Will Define Advertising's Agentic Era

AI has resolved the debate on third-party cookies, emphasizing the necessity of first-party data for effective decision-making in advertising.
Marketing tech
fromDigiday
3 days ago

Media Buying Briefing: Instrument's CEO on how agencies need to lead clients on AI

Agencies are increasingly leveraging AI to enhance their capabilities beyond traditional marketing and media investment.
Marketing
fromFast Company
10 hours ago

Brands vs. bots: CMOs, ad agencies tell all about what they've learned marketing to our new AI overlords

AI content generation tools are emerging, but effective brand management and communication strategies are crucial for success in the evolving landscape.
Marketing tech
fromExchangewire
12 hours ago

Scaling Success: How AI is Reshaping Publisher Deals

AI is transforming publisher deals by enabling advertisers to find new audiences at scale while maintaining relevance and performance.
Marketing
fromMarTech
3 days ago

Why AI-driven creative is failing and how to fix it | MarTech

AI slop reflects consumer backlash against generative technologies, urging brands to balance innovation with authenticity to maintain trust.
Marketing tech
fromAdExchanger
3 days ago

AI Has Already Decided: First-Party Data Will Define Advertising's Agentic Era

AI has resolved the debate on third-party cookies, emphasizing the necessity of first-party data for effective decision-making in advertising.
Marketing tech
fromDigiday
3 days ago

Media Buying Briefing: Instrument's CEO on how agencies need to lead clients on AI

Agencies are increasingly leveraging AI to enhance their capabilities beyond traditional marketing and media investment.
more#ai
#email-marketing
Deliverability
fromAWeber
3 hours ago

How to Choose the Best Email Marketing Platform for Your Small Business

Choose an email marketing platform that ensures deliverability, fits your budget, includes automation, and provides human support.
Deliverability
fromVerticalResponse
2 days ago

Vibecoding: How to Send Emails Your Audience Actually Feels

Vibecoding personalizes email marketing by aligning tone, timing, and content with the audience's emotional state and expectations.
Deliverability
fromHubspot
in 1 month

AI-driven email personalization strategies that actually work

Email personalization using AI significantly enhances lead generation and revenue by creating tailored experiences based on CRM data.
Deliverability
fromAWeber
3 hours ago

How to Choose the Best Email Marketing Platform for Your Small Business

Choose an email marketing platform that ensures deliverability, fits your budget, includes automation, and provides human support.
Deliverability
fromVerticalResponse
2 days ago

Vibecoding: How to Send Emails Your Audience Actually Feels

Vibecoding personalizes email marketing by aligning tone, timing, and content with the audience's emotional state and expectations.
Deliverability
fromHubspot
in 1 month

AI-driven email personalization strategies that actually work

Email personalization using AI significantly enhances lead generation and revenue by creating tailored experiences based on CRM data.
more#email-marketing
Media industry
fromDigiday
1 day ago

Digiday+ Research: Publishers apply AI to streamline tasks and improve audience experience

Publishers are increasingly integrating AI into editorial workflows to streamline tasks and enhance audience experience.
Fashion & style
fromThedrum
10 hours ago

How Men's Wearhouse Uses Zero-Party Data to Foster Repeat Customers

Revitalized data collection strategy effectively converts one-time shoppers into returning customers through personalized engagement and targeted recommendations.
Law
fromAxios
7 hours ago

Scoop: Meta removes ads for social media addiction litigation

Lawyers are seeking new plaintiffs for class action lawsuits related to social media addiction, with ads running on major platforms.
Growth hacking
fromEntrepreneur
3 days ago

Want To Retain More Customers? Make This Marketing Shift.

Insufficient documentation and poor support contribute to customer churn by hindering product value discovery.
Marketing tech
fromMarketing Dive
20 hours ago

Will ChatGPT ads become a meaningful part of the performance media mix?

ChatGPT ads signify the start of significant ad monetization for large language models, with potential for long-term integration into marketing strategies.
Television
fromAol
6 days ago

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is expanding into public spaces, transforming how audiences engage with content outside the home.
Podcast
fromRAIN News
1 week ago

New audio ad service seeks reach + relevance

StreamGuys launched SGcreative, an audio advertising service targeting the U.S. Hispanic market in partnership with Nueva Network.
Marketing
fromTheZenParent
1 day ago

20 Sneaky Tactics Advertisers Use To Take Advantage Of You - TheZenParent

Understanding marketing psychology helps consumers recognize subtle tactics that influence purchasing decisions.
Online marketing
fromMarTech
2 days ago

AI content can rank, but quality still decides winners | MarTech

AI content does not harm search rankings but also does not guarantee success; quality and relevance remain key.
#advertising
Marketing
fromAdExchanger
16 hours ago

The Price And Promo Paradox; YouTube's Interactive TV Push | AdExchanger

Online advertisers must balance product pricing and ad spending to maintain market presence and customer engagement.
Marketing tech
fromDigiday
1 week ago

How purchase data is redefining TV ad performance and driving revenue

Advertisers must adopt modern strategies, including purchase-based segmentation, to effectively engage consumers in the evolving TV landscape.
Marketing
fromAdExchanger
16 hours ago

The Price And Promo Paradox; YouTube's Interactive TV Push | AdExchanger

Online advertisers must balance product pricing and ad spending to maintain market presence and customer engagement.
Marketing tech
fromDigiday
1 week ago

How purchase data is redefining TV ad performance and driving revenue

Advertisers must adopt modern strategies, including purchase-based segmentation, to effectively engage consumers in the evolving TV landscape.
more#advertising
Marketing tech
fromForbes
1 day ago

The More Things Change, The More Marketing Stays The Same

The media landscape evolves, but core challenges for marketers remain consistent over time.
Online marketing
fromMakeUseOf
1 week ago

No, it's not your microphone - this is how advertisers know what you want

Advertisers use data from your online behavior, not microphone recordings, to deliver targeted ads accurately.
Marketing
fromMarTech
3 days ago

AI and empathy define the next era of marketing systems | MarTech

Brands must build with intention to protect customers from overwhelming experiences and improve retention and profit growth.
Marketing tech
fromExchangewire
1 day ago

When Ad Tech Sprinkles Fairy Dust... - ExchangeWire.com

Special ingredients often serve narrative purposes rather than enhancing performance, both in cosmetics and ad tech.
Media industry
fromDigiday
16 hours ago

Media Briefing: Another AI threat emerges for publishers: the third-party scraper

Publishers are alarmed as third-party web scrapers profit from their content without compensation, creating a black market for AI content licensing.
Social media marketing
fromEMARKETER
2 days ago

Reddit's purchasing influence is growing whether brands engage or not

Brands risk missing vital real-time conversations on Reddit, where 180 million US users influence product discussions and recommendations.
#ai-marketing
Online marketing
fromGeeky Gadgets
1 week ago

Build a Fully Automated AI Marketing Team Using Claude

AI tools like Claude AI automate marketing tasks, optimize workflows, and enhance productivity for modern marketing teams.
Marketing tech
fromForbes
1 day ago

Why Bought AI Marketing Tools Are No Longer A Competitive Advantage

The era of buying marketing advantage is ending as identical tools provide no competitive edge.
Online marketing
fromGeeky Gadgets
1 week ago

Build a Fully Automated AI Marketing Team Using Claude

AI tools like Claude AI automate marketing tasks, optimize workflows, and enhance productivity for modern marketing teams.
Marketing tech
fromForbes
1 day ago

Why Bought AI Marketing Tools Are No Longer A Competitive Advantage

The era of buying marketing advantage is ending as identical tools provide no competitive edge.
more#ai-marketing
#google
fromBenzinga
1 day ago
Marketing tech

Google's AI Ad Machine Rewrites Search Rules As Brands See Up To 80% Revenue Boost: 'Not Some Zero-Sum Ga

Google's AI toolkit has significantly boosted ad revenue, reaching $82.28 billion in Q4 2025, with brands like Aritzia seeing an 80% revenue increase.
Marketing tech
fromDigiday
1 day ago

Google says its AI-powered ads help some brands lift online sales by 80%

Google's AI-powered ad tools are showing measurable results, with significant revenue growth and new ad formats being tested in AI search products.
Marketing tech
fromBenzinga
1 day ago

Google's AI Ad Machine Rewrites Search Rules As Brands See Up To 80% Revenue Boost: 'Not Some Zero-Sum Ga

Google's AI toolkit has significantly boosted ad revenue, reaching $82.28 billion in Q4 2025, with brands like Aritzia seeing an 80% revenue increase.
Marketing tech
fromDigiday
1 day ago

Google says its AI-powered ads help some brands lift online sales by 80%

Google's AI-powered ad tools are showing measurable results, with significant revenue growth and new ad formats being tested in AI search products.
more#google
Media industry
fromAdExchanger
1 day ago

Who Needs 'Corrosive Intermediaries' Anyway? | AdExchanger

Publishers face significant challenges but can innovate to improve their position in the programmatic supply chain.
Marketing tech
fromEMARKETER
1 day ago

Media mix modeling tops the incrementality measurement stack for retail brands

61% of US retail decision-makers use media mix modeling to measure incrementality.
fromAdweek
2 days ago

The 2026 Brand Genius Creators: Innovating How to Connect With Audiences

Michelladonna goes around the world to celebrate the cats who live and work in bodegas, corner stores, and repair shops on her show, Shop Cats. The bilingual series launched in 2024 on creator-led production platform Mad Realities, and quickly found an audience drawn to its feline stars and Michelladonna's energy and humor.
Media industry
fromEMARKETER
16 hours ago

Brands advertising on 9 streaming platforms command a third of US streaming TV ad spend

Advertisers running on all nine streaming platforms account for 34% of US streaming TV ad spending, according to a March report from MediaRadar.
Marketing tech
Marketing
fromThe Drum
1 week ago

Performance marketing 101

Performance marketing in 2023 emphasizes effective measurement, data interplay, and personalization within the broader marketing landscape.
Marketing tech
fromForbes
2 days ago

5 Ways To Regain Trust In Your Marketing Metrics

Many B2B marketing leaders lack trust in their company's marketing measurement, highlighting a significant data confidence gap.
Marketing tech
fromHubspot
in 3 months

Marketing forecast fundamentals every growth team needs

Marketing forecasting estimates future performance using historical data, aiding in planning and aligning marketing efforts with revenue targets.
Marketing tech
fromNeil Patel
1 day ago

How High-Growth Companies Actually Measure Marketing

A layered approach combining multiple measurement methods is essential for effective marketing analysis and decision-making.
Marketing tech
fromLondon Business News | Londonlovesbusiness.com
1 day ago

Conversational marketing: How chatbots and artificial intelligence transform digital engagement - London Business News | Londonlovesbusiness.com

Conversational marketing transforms customer interactions into relationship opportunities using AI and chatbots for personalized, two-way communication.
Marketing tech
fromAdExchanger
2 days ago

Northbeam Adds The Third Leg Of The Attribution Stool With Incrementality Testing | AdExchanger

No single ad measurement methodology is effective for brands with multiple sales points, necessitating a triangulation approach using MTA, MMM, and incrementality testing.
Marketing tech
fromAdExchanger
1 day ago

No Ads? Check Back In Two Weeks; I/Os Will Outlive Us All | AdExchanger

Epic Games faces challenges with ad revenue as it resists in-game ads while competitors like Roblox embrace them.
Marketing tech
fromExchangewire
2 days ago

AI Agents are Becoming the Fourth Place of Commerce and OOH is Shaping their Choices

AI agents are becoming a significant factor in commerce, influencing consumer decisions and brand visibility.
Marketing tech
fromAdExchanger
2 days ago

When AI Efficiency Is A Red Flag; Partners Plus Partners | AdExchanger

Medvi exemplifies AI efficiency, earning $400 million last year with two employees, using AI-generated ads for weight-loss drugs.
Marketing tech
fromFast Company
2 days ago

In the age of AI agents, your customer may still buy from you, but they may no longer visit you

The rise of AI agents is shifting customer interactions away from traditional company-controlled interfaces.
fromExchangewire
2 days ago

Happydemics Launches 'In-Flight Mode' to Optimise Brand Outcomes While Campaigns Are Still Airborne

In-Flight measurement builds on traditional methods by allowing real-time optimization of campaigns, enabling marketers to adjust creative, targeting, and media mix while campaigns are still active.
Marketing tech
Marketing tech
fromMarTech
2 days ago

The customer journey now centers on exposure, recall and return | MarTech

The customer journey now includes exposure, recall, and return stages, reflecting changes in user behavior due to AI-generated content.
fromThe Drum
2 months ago

Your audience is on Pinterest. Are you?

There's no doubt that we have all enjoyed the convenience of adding something to our basket on Amazon and having it arrive on our doorstep less than 24 hours later. But as shopping has moved online, something has been lost from the experience. The online experience is scroll, click and add to cart. But as shoppers, we want so much more. We want to explore other possibilities without feeling overwhelmed. We want to try stuff on, not just read reviews. We want to browse, not just buy.
Marketing tech
fromAdExchanger
2 days ago

Indie Agency Wpromote Dishes On How It's Testing New Agentic SSP Tools | AdExchanger

Ad agencies are increasingly using AI to unify fragmented ad-buying tools and enhance campaign management.
Social media marketing
fromInc
1 month ago

Forget Perfection. This Simple Habit Is What Actually Builds an Audience Today.

Authentic, casual content now resonates more with audiences than polished, carefully staged posts on social media platforms.
Marketing tech
fromDigiday
3 days ago

The Trade Desk is changing how advertisers buy -- and what they can see

The Trade Desk is testing automated buying modes that simplify campaign management by bundling fees into a single price.
Marketing tech
fromMarTech
3 days ago

Three first-party data strategies retail brands are prioritizing now | MarTech

Mid-market retail brands can effectively collect first-party data through loyalty programs, progressive profiling, and content-commerce integration.
Marketing tech
fromHubspot
in 1 month

Is AI Killing Web Traffic? How AI Overviews Impact Organic Website Traffic

AI Overviews significantly reduce organic click-through rates, impacting how marketers approach web traffic and search engine optimization.
Marketing tech
fromSocial Media Explorer
5 days ago

The Rise of Dark Traffic: Why Your Analytics Are Lying to You - Social Media Explorer

Direct traffic is increasingly misleading due to untraceable influences from AI-driven research and decision-making processes.
Marketing tech
fromForbes
6 days ago

From Streaming To AI: Agency Leaders' Next Big Media Bets

Streaming platform consolidation is reshaping agency strategies, emphasizing precision and adaptability in targeting consumer attention.
Marketing tech
fromAdExchanger
1 week ago

How AI Is Reshaping The Marketing Scientist Role | AdExchanger

Marketing scientists now translate data into meaningful insights, bridging the gap between AI analysis and human interpretation.
Marketing tech
fromForbes
1 week ago

AI Is Deciding What Your Customers See - Most Brands Haven't Caught Up

AI agents are transforming e-commerce, projected to account for 25% of global sales by 2030, shifting traditional consumer engagement models.
Marketing tech
fromEMARKETER
1 week ago

Brands want personalization at scale, but their data stack keeps getting in the way

Limited platform integration is the top barrier to personalization for 42% of brand marketers and 47% of agency marketers in North America.
Marketing tech
fromAdExchanger
2 weeks ago

AI Media Is Already Here. Here's What Marketers Need to Know | AdExchanger

AI media is transforming advertising strategies as consumers increasingly use AI platforms for product research and decision-making.
[ Load more ]