Ozen.fm Partners with NumberEight to Power Audience Measurement & Advanced Targeting Across Global Podcast Inventory

"Through this partnership, Ozen.fm will integrate NumberEight's AI-powered audience intelligence into its platform, enabling advertisers to access more precise audience segments built from contextual signals and demographic modelling, without relying on personal identifiers."

"Ozen.fm connects podcasters, advertisers, and listeners through a scalable, multilingual platform spanning thousands of podcasts across dozens of countries and languages, offering brand-safe, contextually targeted inventory at a global scale."

"By incorporating NumberEight's technology, Ozen.fm enhances its ability to deliver smarter, data-driven podcast campaigns, turning content and audience signals into scalable, actionable audience segments. NumberEight's AI combines contextual analysis, demographic modelling and privacy-safe data signals to help advertisers reach relevant podcast audiences without relying on personal identifiers in over 100 languages."

""Audio has long lacked scalable, privacy-compliant targeting," said Emma Raz, commercial director at Number"

Ozen.fm announced a strategic partnership with NumberEight to improve podcast targeting across its global audio monetisation network. The platform will integrate NumberEight’s AI-powered audience intelligence to help advertisers access precise audience segments built from contextual signals and demographic modelling. Targeting will not rely on personal identifiers, using privacy-safe data signals instead. Ozen.fm connects podcasters, advertisers, and listeners through a multilingual marketplace spanning thousands of podcasts across dozens of countries and languages. The combined approach aims to deliver brand-safe, contextually targeted inventory at global scale. NumberEight’s AI uses contextual analysis and demographic patterns to create scalable audience segments for relevant messaging in over 100 languages.

Read at Exchangewire