#privacy-safe-targeting

[ follow ]
#ad-tech-acquisitions #location-based-advertising #native-ad-exchange #family-safe-advertising #clean-rooms
Marketing tech
fromAdExchanger
1 week ago

Inside Life360's Plan To Build An Ad Platform On Top Of Nativo | AdExchanger

Life360 is building a comprehensive ad tech platform by combining location-based targeting capabilities with native ad delivery infrastructure to reach 95% of US ad-eligible adults while maintaining family-safe privacy standards.
fromAdExchanger
2 months ago

It's Getting A Bit Easier To Find Amazon Shoppers on Samsung TVs | AdExchanger

Advertisers that buy Samsung inventory through the Amazon Ads DSP can use both companies' data to target CTV campaigns, as well as measure post-campaign results. This inventory includes ad spots on Samsung TV devices and the Samsung TV Plus network of FAST channels. In other words, a marketer trying to reach a particular type of shopper - parents who buy diapers, for example - can match that interest to segments within Samsung's network where those types of shoppers are highly likely to appear.
Marketing tech
Marketing tech
fromExchangewire
4 months ago

Clinch Becomes the First Ad Server to Reach Amazon Custom Audiences via S2S Integration

Clinch expanded collaboration with Amazon Ads to access Amazon Custom Audiences and behavioural signals, enabling privacy-safe, data-driven creative serving and streamlined campaign workflows across Amazon DSP inventory.
[ Load more ]