"Advertisers that buy Samsung inventory through the Amazon Ads DSP can use both companies' data to target CTV campaigns, as well as measure post-campaign results. This inventory includes ad spots on Samsung TV devices and the Samsung TV Plus network of FAST channels. In other words, a marketer trying to reach a particular type of shopper - parents who buy diapers, for example - can match that interest to segments within Samsung's network where those types of shoppers are highly likely to appear."
"Now that these segments are addressable through Amazon Publisher Cloud, they can be indexed against Amazon's own segments, which feature a vast amount of shopping, browsing and insight data. The matching is done via clean room technology, using hashed emails or IP addresses instead of personal identifiable information (PII), allowing both companies to maintain the privacy and safety of their own data."
Samsung Ads integrated with Amazon Publisher Cloud (APC), a clean-room solution inside Amazon Publisher Suite, to allow combined data use for CTV targeting and measurement. Advertisers buying Samsung inventory through the Amazon Ads DSP can target audiences and measure post-campaign results across Samsung TV devices and the Samsung TV Plus FAST channel network. Samsung provides 300 proprietary off-the-shelf audience segments derived from TV and mobile signals and user behavior. Those segments are now addressable through APC and can be indexed against Amazon's shopping and browsing segments. Matching occurs via clean-room technology using hashed emails or IP addresses instead of PII to preserve privacy.
Read at AdExchanger
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