LiveRamp & Criteo Collaborate to Propel First-Party Data Capabilities for Omnichannel Retail Media, with Boots as Launch Partner
LiveRamp partners with Criteo to empower retailers in optimizing advertising campaigns through integrated first-party data.
NBCU Wants CTV To Be A Performance Channel. Can Adobe Help It Get There? | AdExchanger
First-party data is crucial post-third-party cookie demise.
CDPs are evolving to enhance data collaboration for better targeting.
Technology Investment Set to Surge in UK -Lotame/Cint Report Reveals
Data collaboration platforms provide essential solutions to the prevalent data challenges faced by marketers and agencies, emphasizing the need for better data orchestration.
The state of data collaboration: What's next for marketers? | MarTech
Marketers are not fully ready for a post-cookie world, highlighting a significant gap in data readiness.
First-id & Decentriq Redefine the Future of Data Collaboration for Brands & Publishers in France
The Decentriq-First-id partnership revolutionizes data collaboration by providing a secure method for brands and publishers to utilize first-party identifiers.
Breaking data silos: Digital marketer's checklist for strategic data collaboration | MarTech
Most marketers face major challenges with data orchestration and first-party data utilization.
The rise of data collaboration platforms is crucial for improving targeting and insights.
LiveRamp & Criteo Collaborate to Propel First-Party Data Capabilities for Omnichannel Retail Media, with Boots as Launch Partner
LiveRamp partners with Criteo to empower retailers in optimizing advertising campaigns through integrated first-party data.
NBCU Wants CTV To Be A Performance Channel. Can Adobe Help It Get There? | AdExchanger
First-party data is crucial post-third-party cookie demise.
CDPs are evolving to enhance data collaboration for better targeting.
Technology Investment Set to Surge in UK -Lotame/Cint Report Reveals
Data collaboration platforms provide essential solutions to the prevalent data challenges faced by marketers and agencies, emphasizing the need for better data orchestration.
The state of data collaboration: What's next for marketers? | MarTech
Marketers are not fully ready for a post-cookie world, highlighting a significant gap in data readiness.
First-id & Decentriq Redefine the Future of Data Collaboration for Brands & Publishers in France
The Decentriq-First-id partnership revolutionizes data collaboration by providing a secure method for brands and publishers to utilize first-party identifiers.
Breaking data silos: Digital marketer's checklist for strategic data collaboration | MarTech
Most marketers face major challenges with data orchestration and first-party data utilization.
The rise of data collaboration platforms is crucial for improving targeting and insights.
Sivaramakrishnan founded startups focused on democratizing consumer identity data while ensuring respect for privacy and enabling secure data sharing among enterprises.
Run an audience overlap analysis in AWS Clean Rooms | Amazon Web Services
Data collaboration is crucial for advertisers, publishers, and ad tech providers.
Audience overlap analysis helps in media planning and assessing partnerships.
Let's Live In A Data Democracy | AdExchanger
Sivaramakrishnan founded startups focused on democratizing consumer identity data while ensuring respect for privacy and enabling secure data sharing among enterprises.
Run an audience overlap analysis in AWS Clean Rooms | Amazon Web Services
Data collaboration is crucial for advertisers, publishers, and ad tech providers.
Audience overlap analysis helps in media planning and assessing partnerships.
Atlan scores $105M for its data control plane, as LLMs boost importance of data | TechCrunch
Atlan founders have deep roots in data governance since their work on India's national data platform, leading to a tool for managing and collaborating on data.
Atlan aims to simplify the complexity of organizations' data ecosystems by creating a single source of truth and facilitating collaboration and problem-solving.
Unbiased measurement: A north star for mobile and app marketers in 2024
Brands must prioritize trust in a changing marketing ecosystem.
As Cookies Crumble, Lotame Launches New Data Collaboration Solutions to Help Digital Marketers Share, Analyse & Activate Data
Lotame has launched Lotame Collaborate, a data collaboration tool that simplifies how digital marketers and media owners unlock the potential of first-party data within their organisation and across partners.
The demand for data collaboration technology is increasing as digital marketers and media owners seek secure ways to share data and improve its scale and value in the absence of third-party cookies.