#data-collaboration

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#first-party-data

LiveRamp & Criteo Collaborate to Propel First-Party Data Capabilities for Omnichannel Retail Media, with Boots as Launch Partner

LiveRamp partners with Criteo to empower retailers in optimizing advertising campaigns through integrated first-party data.

NBCU Wants CTV To Be A Performance Channel. Can Adobe Help It Get There? | AdExchanger

First-party data is crucial post-third-party cookie demise.
CDPs are evolving to enhance data collaboration for better targeting.

Technology Investment Set to Surge in UK -Lotame/Cint Report Reveals

Data collaboration platforms provide essential solutions to the prevalent data challenges faced by marketers and agencies, emphasizing the need for better data orchestration.

The state of data collaboration: What's next for marketers? | MarTech

Marketers are not fully ready for a post-cookie world, highlighting a significant gap in data readiness.

First-id & Decentriq Redefine the Future of Data Collaboration for Brands & Publishers in France

The Decentriq-First-id partnership revolutionizes data collaboration by providing a secure method for brands and publishers to utilize first-party identifiers.

Breaking data silos: Digital marketer's checklist for strategic data collaboration | MarTech

Most marketers face major challenges with data orchestration and first-party data utilization.
The rise of data collaboration platforms is crucial for improving targeting and insights.

LiveRamp & Criteo Collaborate to Propel First-Party Data Capabilities for Omnichannel Retail Media, with Boots as Launch Partner

LiveRamp partners with Criteo to empower retailers in optimizing advertising campaigns through integrated first-party data.

NBCU Wants CTV To Be A Performance Channel. Can Adobe Help It Get There? | AdExchanger

First-party data is crucial post-third-party cookie demise.
CDPs are evolving to enhance data collaboration for better targeting.

Technology Investment Set to Surge in UK -Lotame/Cint Report Reveals

Data collaboration platforms provide essential solutions to the prevalent data challenges faced by marketers and agencies, emphasizing the need for better data orchestration.

The state of data collaboration: What's next for marketers? | MarTech

Marketers are not fully ready for a post-cookie world, highlighting a significant gap in data readiness.

First-id & Decentriq Redefine the Future of Data Collaboration for Brands & Publishers in France

The Decentriq-First-id partnership revolutionizes data collaboration by providing a secure method for brands and publishers to utilize first-party identifiers.

Breaking data silos: Digital marketer's checklist for strategic data collaboration | MarTech

Most marketers face major challenges with data orchestration and first-party data utilization.
The rise of data collaboration platforms is crucial for improving targeting and insights.
morefirst-party-data

Why Mondelez Piloted A Shopper Marketing Test Between Albertsons And Fetch | AdExchanger

Data-driven shopper marketing is evolving beyond traditional methods into new digital channels, expanding its scope and approach.
#snowflake

TransUnion announces data clean room partnership with Snowflake | MarTech

Users can now access TruAudience's marketing identity graph in Samooha for secure data collaboration.
Samooha by Snowflake provides data clean room functionality without data migration, appealing to marketers.

Snowflake's Data Clean Room promises to ease analysis of PII data

Snowflake's Free Data Clean Room Native Application eliminates complexity for non-technical users.

TransUnion announces data clean room partnership with Snowflake | MarTech

Users can now access TruAudience's marketing identity graph in Samooha for secure data collaboration.
Samooha by Snowflake provides data clean room functionality without data migration, appealing to marketers.

Snowflake's Data Clean Room promises to ease analysis of PII data

Snowflake's Free Data Clean Room Native Application eliminates complexity for non-technical users.
moresnowflake
#digital-advertising

How clean rooms are cleaning up measurement

Collaboration and clean rooms are essential to navigate privacy-first digital advertising challenges.

Adsquare Selects PubMatic to Enhance Omnichannel Campaign Targeting

PubMatic partners with Adsquare to offer unique data sets for improved advertising targeting and performance metrics.

How clean rooms are cleaning up measurement

Collaboration and clean rooms are essential to navigate privacy-first digital advertising challenges.

Adsquare Selects PubMatic to Enhance Omnichannel Campaign Targeting

PubMatic partners with Adsquare to offer unique data sets for improved advertising targeting and performance metrics.
moredigital-advertising
#partnerships

InfoSum and WPP's Choreograph strike an umbrella clean-room data partnership

WPP's Choreograph teams with InfoSum to enhance data collaboration for better audience targeting and strategic planning.

Fundamentals of Data Collaboration - DATAVERSITY

Data collaboration enables companies to leverage external data to supplement and enrich internal data for better insights and opportunities.

InfoSum and WPP's Choreograph strike an umbrella clean-room data partnership

WPP's Choreograph teams with InfoSum to enhance data collaboration for better audience targeting and strategic planning.

Fundamentals of Data Collaboration - DATAVERSITY

Data collaboration enables companies to leverage external data to supplement and enrich internal data for better insights and opportunities.
morepartnerships
#ad-tech

Let's Live In A Data Democracy | AdExchanger

Sivaramakrishnan founded startups focused on democratizing consumer identity data while ensuring respect for privacy and enabling secure data sharing among enterprises.

Run an audience overlap analysis in AWS Clean Rooms | Amazon Web Services

Data collaboration is crucial for advertisers, publishers, and ad tech providers.
Audience overlap analysis helps in media planning and assessing partnerships.

Let's Live In A Data Democracy | AdExchanger

Sivaramakrishnan founded startups focused on democratizing consumer identity data while ensuring respect for privacy and enabling secure data sharing among enterprises.

Run an audience overlap analysis in AWS Clean Rooms | Amazon Web Services

Data collaboration is crucial for advertisers, publishers, and ad tech providers.
Audience overlap analysis helps in media planning and assessing partnerships.
moread-tech
#third-party-cookies

How the digital ad industry is forging a path to privacy-safe data

Data collaboration is crucial in the absence of third-party cookies.
Interoperability is essential for successful post-cookies data strategies.

Navigating the New Advertising Landscape

Google delayed deprecation of third-party cookies on Chrome due to industry, regulator, and developer feedback challenges.

How the digital ad industry is forging a path to privacy-safe data

Data collaboration is crucial in the absence of third-party cookies.
Interoperability is essential for successful post-cookies data strategies.

Navigating the New Advertising Landscape

Google delayed deprecation of third-party cookies on Chrome due to industry, regulator, and developer feedback challenges.
morethird-party-cookies

Atlan scores $105M for its data control plane, as LLMs boost importance of data | TechCrunch

Atlan founders have deep roots in data governance since their work on India's national data platform, leading to a tool for managing and collaborating on data.
Atlan aims to simplify the complexity of organizations' data ecosystems by creating a single source of truth and facilitating collaboration and problem-solving.

Unbiased measurement: A north star for mobile and app marketers in 2024

Brands must prioritize trust in a changing marketing ecosystem.

As Cookies Crumble, Lotame Launches New Data Collaboration Solutions to Help Digital Marketers Share, Analyse & Activate Data

Lotame has launched Lotame Collaborate, a data collaboration tool that simplifies how digital marketers and media owners unlock the potential of first-party data within their organisation and across partners.
The demand for data collaboration technology is increasing as digital marketers and media owners seek secure ways to share data and improve its scale and value in the absence of third-party cookies.

Unlocking the Full Potential of Data Collaboration Through PETs - DATAVERSITY

Data collaboration is essential for businesses to thrive in the digital age.
Privacy-enhancing technologies (PETs) can help organizations extract insights from data without violating privacy.
Organizations should prioritize privacy as the foundation of their data collaboration strategies.
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