#data-collaboration

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Television
fromExchangewire
15 hours ago

Predictions 2026: A New Era for TV?

Connected TV (CTV) will drive ad growth as advertisers combine creative storytelling, ACR and attention data, and cross-industry collaboration to measure incremental impact.
Marketing tech
fromAdExchanger
1 month ago

Optable Rethinks Data Collaboration With The Introduction Of Autonomous AI Agents | AdExchanger

AI agents integrated into Optable's identity management enable improved audience monetization, automated campaign-audience matching, and cross-platform data collaboration for advertisers and publishers.
#retail-media
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EU data protection
fromExchangewire
2 months ago

How to Overcome Fragmentation in European Market Expansion

Data collaboration enables privacy-centric customer intelligence and improved targeting while European regulatory and local-data challenges complicate ad tech expansion.
E-Commerce
fromThe Drum
4 months ago

Out of sight but not out of reach: how to crack identity in the signal-loss era

Over 200 million Americans face challenges in digital identity and addressability.
fromMarTech
4 months ago

Data clean rooms: What you need to know | MarTech

A data clean room is a secure environment where two or more parties can bring their data together to run analysis without actually revealing any sensitive or raw data to each other.
Privacy technologies
Marketing tech
fromDeadline
5 months ago

Disney & Amazon Advertising Units Team Up: "We're Breaking Down Traditional Barriers Between Content And Commerce"

Amazon and Disney are partnering to enhance advertising opportunities in streaming.
The collaboration allows targeted advertising via Disney's platforms and Amazon's data insights.
Marketing tech
fromExchangewire
6 months ago

Bedrock Platform & Evorra Announce Partnership to Power Responsible, Scalable Audience Activation

Bedrock Platform partners with Evorra to enhance media buying efficiency through privacy-compliant audience targeting.
Marketing tech
fromDigiday
7 months ago

How data collaboration is forging scalable new revenue streams for hybrid business models

Data-driven partnerships are essential for growth as brands evolve in a changing landscape.
First-party data is now the key currency for driving new revenue streams.
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