#data-collaboration

#data-collaboration

LiveRamp partners with Criteo to empower retailers in optimizing advertising campaigns through integrated first-party data.

First-party data is crucial post-third-party cookie demise.

CDPs are evolving to enhance data collaboration for better targeting.

Data collaboration platforms provide essential solutions to the prevalent data challenges faced by marketers and agencies, emphasizing the need for better data orchestration.

Marketers are not fully ready for a post-cookie world, highlighting a significant gap in data readiness.

LiveRamp partners with Ocado Ads to launch Audience+, a new self-serve media solution enhancing data-driven advertising.

The Decentriq-First-id partnership revolutionizes data collaboration by providing a secure method for brands and publishers to utilize first-party identifiers.

Users can now access TruAudience's marketing identity graph in Samooha for secure data collaboration.

Samooha by Snowflake provides data clean room functionality without data migration, appealing to marketers.

Snowflake's Free Data Clean Room Native Application eliminates complexity for non-technical users.

Collaboration and clean rooms are essential to navigate privacy-first digital advertising challenges.

PubMatic partners with Adsquare to offer unique data sets for improved advertising targeting and performance metrics.

WPP's Choreograph teams with InfoSum to enhance data collaboration for better audience targeting and strategic planning.

Data collaboration enables companies to leverage external data to supplement and enrich internal data for better insights and opportunities.

Sivaramakrishnan founded startups focused on democratizing consumer identity data while ensuring respect for privacy and enabling secure data sharing among enterprises.

Data collaboration is crucial for advertisers, publishers, and ad tech providers.

Audience overlap analysis helps in media planning and assessing partnerships.