Amazon and Disney have announced a strategic partnership to integrate Disney's Real-Time Ad Exchange with Amazon's demand-side platform (DSP), resulting in new advertising opportunities for streaming services. This integration will provide advertisers direct access to premium inventory on platforms like Disney+, ESPN, and Hulu. The initiative aims to leverage data from both companies to create precise targeting capabilities. Advertisers will soon be able to craft tailored campaigns that combine Disney's audience insights with browsing and purchase data from Amazon, thus enhancing campaign effectiveness and maximizing inventory value.
Under the partnership, Disney's Real-Time Ad Exchange and Amazon's demand-side platform (DSP) are being integrated. This collaboration aims to enhance advertising effectiveness.
Advertisers will gain access to curated deal packages and specialized campaigns that combine data insights from both Amazon and Disney, enhancing targeting precision.
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