"digitalAudience today (13th January, 2026) announced the acquisition of Rayn.io, an AI-native audience intelligence platform recognised on the AI LUMAscape by LUMA Partners. The acquisition strengthens digitalAudience's data and identity infrastructure and supports its long-term strategy to deliver privacy-safe audience intelligence across European markets. Rayn.io has developed an AI-first technology focused on real-time audience intelligence and web-level signal analysis, designed to operate within the strict European privacy regulations."
""This is a strategic step that strengthens the foundation of our platform rather than adding temporary features," said Ruben Niet, founder & CEO of digitalAudience. "Rayn.io brings a truly AI-native technology layer that enhances our signal processing, audience enrichment, activation and insights. All fully aligned with strict European privacy standards." With the acquisition of Rayn.io, digitalAudience can now apply these strengthened capabilities directly across its core product suite."
digitalAudience acquired Rayn.io on 13 January 2026 to integrate an AI-native audience intelligence platform recognised on the AI LUMAscape by LUMA Partners. Rayn.io's AI-first technology provides real-time audience intelligence and web-level signal analysis designed to operate within strict European privacy regulations. The acquisition includes Rayn.io's full technology stack, intellectual property, codebase, and brand, which will be integrated into digitalAudience's data collaboration and identity platform. The combined capabilities enable data collaboration, identity resolution, activation, and measurement without relying on third-party cookies or personal data. The expanded platform aims to deliver privacy-safe audience intelligence across the Netherlands, Scandinavia, Germany, and the UK. Customers gain deeper audience intent insights, improved activation in cookieless environments and better funnel measurement.
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