"Next Broadcast Media (NBM) is advancing industry standards through a partnership with NumberEight, the leader in privacy-first audience intelligence, to bring verified audience insights and precision targeting to both managed and self-serve podcast campaigns-ushering in smarter, data-driven advertising across the Middle East, North Africa (MENA), and beyond. Through this partnership, advertisers using NBM's AdManager.fm platform can go beyond downloads and basic placement data-gaining independent, third-party visibility into who their campaigns are reaching and why it matters."
""Advertisers want two things: precision and proof," said Adel Saadi, co-founder of Next Broadcast Media. "With NumberEight, we're able to deliver both. This partnership fundamentally enhances how we plan, target, and optimise podcast campaigns-whether fully managed or through AdManager.fm. It reinforces our commitment to leading data-driven audio advertising in MENA and beyond, and allows us to scale privacy-safe audience targeting where digital audio is growing fastest.""
Next Broadcast Media (NBM) partnered with NumberEight to provide verified, privacy-first audience intelligence and precision targeting for both managed and self-serve podcast campaigns across MENA and beyond. Advertisers using AdManager.fm gain independent, third-party visibility that goes beyond downloads and placement metrics to reveal who campaigns reach and why it matters. NumberEight supplies ID-less, AI-driven audience modelling that enhances planning, reporting, measurement, and optimisation while respecting cultural and privacy considerations. Media buyers receive clearer reporting, improved targeting precision, and better ROI. NBM positions itself as a regional bridge between global audio technology and emerging podcast markets, enabling scalable privacy-safe audience targeting.
Read at Exchangewire
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