The report provides a comprehensive analysis of the preferences and behaviors of Gen Z in India, identifying key brands that resonate with this demographic. It emphasizes the importance of actionable insights for marketers and advertisers to foster engagement, affinity, and loyalty. The findings serve as a critical guide for understanding the younger generation's mindsets and values, enabling brands to build lasting relevance and adapt their strategies in an increasingly competitive landscape.
For marketers and advertisers, the index highlights the top brands winning with Gen Z and delivers actionable insights into what's driving engagement, affinity, and loyalty.
The report will be a trusted, ongoing pulse check on what young India values, how they engage with brands, and how those relationships evolve.
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