Traditional search will draw the largest amount of US ad dollars in 2024
Traditional search ad spending to lead US ad dollars at $90.73 billion in 2024.
Advertisers will spend more on social networks than traditional search by 2026.
Dynamic Search Ads Tap Informational Queries
Dynamic Search Ads enable advertisers with vast inventories to show relevant ads for unbid queries, optimizing their advertising reach despite potential traffic quality issues.
Traditional search will draw the largest amount of US ad dollars in 2024
Traditional search ad spending to lead US ad dollars at $90.73 billion in 2024.
Advertisers will spend more on social networks than traditional search by 2026.
Dynamic Search Ads Tap Informational Queries
Dynamic Search Ads enable advertisers with vast inventories to show relevant ads for unbid queries, optimizing their advertising reach despite potential traffic quality issues.
How to sell a car in 50 clicks: Lessons from an automotive digital PR
Achieving 'cut through' in digital PR is particularly challenging in the automotive industry due to intense competition and the long-standing presence of pioneers in digital marketing.
Don't Call It A Comeback: The Reinvention Of Search Engine Marketing | AdExchanger
SEO and SEM are evolving with the rise of generative AI and changes in search platforms.
Council Post: How To Grow Your Law Firm Through Online Marketing
Location and practice area are two important factors that impact the growth of a law firm.
Being visible in search results is crucial for consistently attracting new clients.