"Cover story: Offensive advertising The Drum explores how brands' creative communications are being impacted by the threat of online storms. Desert Island Clips Commercials editor Sue Moles shares her favourite ads in the latest installation of The Drum's Desert Island Clips series. Innovative desperation Convention is making way for attention grabbing self-promotion as prospective employees compete for attention in today's crowded creative industries."
"Mobile World Congress The Drum highlights the key takeaways from Mobile World Congress, and catches up with the judges of the Marketing on Mobile Awards (the MOMAs) for their take on trends including mobile payments. An interview with Nokia's head of music, who explains how the brand intends to position itself as a music discovery platform Reaction from the design industry on reports the government is to remove branding from cigarette packaging"
"Search supplement The latest of The Drum's search supplements is published in partnership with Marin Software alongside the 15 March issue of The Drum. A look at the recent Google AdWords overhaul and its implications for search A comment piece by STEAK's Kieran Bass, who explores the impact of the three Ps - Panda, Penguin and penalties - on the future of search marketing."
Brands' creative communications are increasingly vulnerable to online storms driven by perceptions of offence, forcing marketers to weigh risk against attention. Commercials editor Sue Moles highlights notable adverts and creative approaches. Job candidates are using unconventional, attention-grabbing self-promotion to stand out in crowded creative industries. Mobile World Congress reveals trends such as mobile payments and other platform developments, with Marketing on Mobile Awards judges providing insight. Nokia plans to position its service as a music discovery platform. The design industry reacts to proposed removal of cigarette branding. A search supplement with Marin Software examines Google developments, an AdWords overhaul, social search, mobile growth, and Panda/Penguin penalties.
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