#marketing-history

[ follow ]
fromTasting Table
1 week ago

Here's The Meaning And Origin Of Hellmann's Blue Ribbon Logo Design - Tasting Table

In 1913, German immigrant Richard Hellmann opened a Manhattan deli on Columbus Avenue, serving a classic homemade mayo so popular that customers began buying it by the jar. Originally producing two versions, the literal blue ribbon signified the distinction. Within a few years, demand outgrew the counter. Production moved from the deli to a small factory, and the Hellmann's Blue Ribbon Mayonnaise went into clear glass jars that showed exactly what you were buying.
Marketing
Design
fromFast Company
2 months ago

This simple shape turned the Coca-Cola logo into a timeless icon

The 1969 Project Arden redesign created a cohesive brand identity for Coca-Cola, firmly establishing key brand elements.
Cooking
fromEssentiallySports
2 months ago

Real Reason Behind 52-Year-Old Nathan's Dog Eating Competition Explained On 4th Of July

Nathan's Hot Dogs grew from a simple idea of selling cheaper hot dogs to a billion-dollar brand tied to the 4th of July.
[ Load more ]