Marketing
fromThe Drum
3 days agoInfographic: An exhaustive history of marketing
Marketing evolved from 1450 print beginnings through billboards and radio to online and search, with continuing developments expected this year.
In 1913, German immigrant Richard Hellmann opened a Manhattan deli on Columbus Avenue, serving a classic homemade mayo so popular that customers began buying it by the jar. Originally producing two versions, the literal blue ribbon signified the distinction. Within a few years, demand outgrew the counter. Production moved from the deli to a small factory, and the Hellmann's Blue Ribbon Mayonnaise went into clear glass jars that showed exactly what you were buying.