Nathan Handwerker, a Polish immigrant, established Nathan's Hot Dogs in 1916 after working at Feltman's hot dog stand. He sold his hot dogs for 5 cents, half the price of Feltman's offerings. Initially, customers were skeptical of the lower price and the quality of the meat. To combat this, Handwerker employed a marketing strategy involving fake doctors eating his hot dogs to instill confidence in potential buyers. Today, Nathan's is a significant brand known for its association with July 4th festivities, celebrating decades of success.
In 1916, a Polish immigrant sold 5-cent hot dogs and hired fake doctors to eat them so people thought they were safe.
Nathan Handwerker, upon noticing the popularity of hot dogs, decided to establish his own stand selling them at a lower price.
Nathan's Hot Dogs has become synonymous with the 4th of July celebrations and today is a billion-dollar brand.
Business did not take off immediately for Nathan's due to customer wariness about the quality of cheap meat.
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